Customer connections have a huge impact on any business, but even more so for SMB owners and operators. As in-person meeting obstacles like travel distances and scheduling conflicts loom, many have turned to using online meetings and video conferencing solutions to engage with their customers, explore new business opportunities and generate more qualified leads.
After surveying businesses with 250 employees or less, IDG Research Services that business communicators (marketers, trainers and educators) focus intently on these critical customer connections. They also discovered online meetings and video conferencing systems help simplify communication on complex topics and following-up with customers, contributing to the “human factor” of doing business.
Want more insights? Get more survey results, discover other desired applications of online meetings and video conferences and see how even the best technology depends on the human factor in the latest infographic from IDG Research Services and WebEx.