Art of the follow up
The art of the follow-up: 3 ways to engage clients

Every sales professional has experienced the frustration of the follow-up to a meeting — the unanswered voice messages, wasted emails, or the “not interested” replies. Traditional follow-up techniques often fail because they don’t feel personal enough to the customer. Meanwhile, reaching out to prospects in-person isn’t always practical because on-site meeting invites may be costly or inefficient.

In a recent IDG survey, 44% of respondents cited travel delays, costs, or impact to productivity as the top hurdles they encounter when meeting with business colleagues in person.1 So how do you reach your prospects in the most costeffective way? Many companies are turning to online meeting and video conferencing tools to overcome these challenges.

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Don’t make your meeting a snoozer

Are meetings a “soul sucking waste of time,” as a columnist for the British newspaper The Guardian suggests?

They could be if they’re unproductive, boring, too many of them, or all of the above. The solution may lie in technology, if used properly. “Technology is essential to innovating the conference call and boosting staff engagement,” according to a Harvard Business Review column.

Video, for instance, may enhance “connectedness between participants” and help them see reactions to one another’s ideas.3 Specific online or video conferencing features that may improve overall engagement include the ability to view multiple video feeds, screen sharing capabilities, document editing, or whiteboard tools and mobile accessibility.

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work life marathon
Work-Life Balance is a Marathon – Not a Sprint

I wake up each morning at 4:30 a.m., often hitting the pavement for a run. It’s early, but these mornings motivate me and are a great time to think. And the other day, I realized that starting my day with a workout is a critical part of achieving the work/life balance that my family and I need.

I also realized this balance is definitely not a sprint, but a daily and personal marathon that takes practice, discipline and thoughtful planning.

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Online Meetings Enable Better Business Execution

For busy executives and managers tasked with overseeing business operations, in-person meetings can have many benefits, from strengthening customer relationships to increasing productivity.

But these types of meetings also have challenges. In a survey of company decision-makers with fewer than 250 employees, IDG Research Services found that 36 percent of respondents found slow decision-making was an issue in face-to-face meetings; another 44 percent cited achieving a work/life balance as another problem in regards to scheduling them.

With a more dispersed workforce and having to rise to the challenge of meeting employee demand for better collaboration methods, leaders are relying more on online meetings and videoconferencing solutions. But just how do these types of meetings enable more collaboration and efficiently foster better communication?

In a new data-rich infographic, IDG Research Services and Cisco WebEx invite you to take a closer look – and gain a deeper understanding – of how online meetings can enable business execution.

Cisco_Online Meetings Enable Business Execution_v2 copy

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