Every sales professional has experienced the frustration of the follow-up to a meeting — the unanswered voice messages, wasted emails, or the “not interested” replies. Traditional follow-up techniques often fail because they don’t feel personal enough to the customer. Meanwhile, reaching out to prospects in-person isn’t always practical because on-site meeting invites may be costly or inefficient.
In a recent IDG survey, 44% of respondents cited travel delays, costs, or impact to productivity as the top hurdles they encounter when meeting with business colleagues in person.1 So how do you reach your prospects in the most costeffective way? Many companies are turning to online meeting and video conferencing tools to overcome these challenges.Read more