Cloud messaging has become the bread and butter of small business productivity. In late 2016, BI Intelligence estimated that total monthly active users of the four most popular mobile messaging platforms had surpassed that of the top four social networks in 2014 and widened the gap through 2016. While these services were originally designed with consumers in mind, their use in the workplace is widespread:
– A 2017 survey of U.S. workers by 451 Research revealed that 73% of respondents used SMS and/or third-party messaging platforms for business purposes.
– For comparison, only 66% relied on email and 58% on voice calls. No other workflow surpassed 50% of surveyed responses.
– 62% reported their firms had not updated their security policies despite the growing use of messaging. Only 9% said unapproved apps were forbidden.
Not everyone wants to become a business behemoth. Some small and medium businesses (SMBs) that have carved out their own niche in a competitive business scene are content with continuing on their current trajectory.
Stable businesses like these rely heavily on the strength of customer relationships and meetings are their “go-to” way to foster them. And with good reason; according to IDG Research Services, 43 percent of respondents said meetings improve customer/client service. But since face-to-face meetings pose inevitable challenges, more SMBs are leveraging online meetings to complement – or completely replace – in-person gatherings.
What challenges do SMBs face when it comes to in-person meetings and how are online meetings alleviating them? Get the answers to these questions – and other rich insights – in a new infographic from IDG Research Services.
May 04, 2018 — Webex Team