In the fast-paced, deadline-driven world of marketing, helping clients achieve their business goals is how marketing organizations like California-based Ignyte Marketing Group build their reputation.Read more
As the sole IT administrator for thousands of users across a network of eight offices, the last thing Mike Conway needed was unreliable video conferencing. Especially in the fast-paced marketing industry – where teams are mobile, deadlines are crucial and communication is critical.
Mike Conway, Area Technical Manager, is constantly on the move during the day at Golin, a global communications, media and digital marketing firm. With so many users dispersed across so many offices, Mike and his team needed a solution that was not only easy to manage, but also one that was scalable to the unique needs of individual offices.Read more
Sales professionals know that nothing is more effective than meeting in-person to explain the benefits of a product or service. But traveling to meet a prospect isn’t always an option.Read more
In the year 2000, when I was working at a start-up here in Silicon Valley, there were 15 of us, all co-located in the same space. And we were from all over the world. In those days, everyone had to move to the same geography in order to work together. Sometimes that made it difficult to hire the best people – if a candidate couldn’t or wouldn’t move, we had to pass and hire the next best person.Read more
If you work in marketing, you probably ask yourself the same question over and over again. What can I do to break through the digital noise to get my brand noticed? In a world that’s overloaded with content, many marketers are turning to online meetings as a new way to grab attention, turn leads into sales and create revenue.Read more
Working for an established company often comes with a sense of security. But if you’re paying attention to the business environment, you know that nimble up-and-comers are disrupting industries at every turn. Stability can quickly erode if your team can’t innovative fast enough. So, how can established businesses step up their agility and maintain a competitive edge?Read more
For most of us, miscommunication can be a nuisance. For CureSeq, it can mean serious consequences for the medical teams the business serves.
A California-based company, CureSeq provides solutions that help identify cancer and other disease-causing mutations. With a commitment to a three-day turnaround on test results for global clients and prospects, their team depends heavily on online meetings to communicate quickly. After trying several video conferencing services, CureSeq leaders were unsatisfied with the options. They wanted a stable, reliable platform that would support meetings with attendees from all over the globe while maximizing their smaller staff and budget.Read more
Marketers beware. Content fatigue is a phenomenon causing customers to tune out from the deluge of content in their inboxes, Twitter feeds, and everywhere else online.
The bad news is that your customers and prospects are at risk of ignoring messages about your brand and products as more marketing content floods the web. The good news? It’s not too late to take action and avoid the negative impact of content fatigue.Read more
You may be wondering, how can online meetings help my business even further? We can answer that for you. Top marketers are using online meetings to boost ROI for their business-focused activities. They’re generating better leads through webinars and online events, and improving their relationships with their customers and partners. Online meetings hold the potential to help marketers reach their revenue goals and drive real business outcomes.Read more
What thoughts come to mind when you think of meetings? Commuting to the office in heavy traffic or driving to the airport to catch a flight to meet with your team in-person?
IDG recently asked industry leaders, and it turns out that online meetings are overwhelmingly popular because it saves them time. They found that voice-only calls can rob leaders of the ability to read body language or put a face to the voices on the phone. And in-person meetings can create undesirable travel costs and logistical nightmares.Read more
Better, faster and more effective connections are something that every B2B sales professional wants to speed up the sales cycle. Especially as they face doing more in less time while still needing to hit their quotas. To do this, more sales professionals have made video-enabled conferencing solutions a core part of their sales toolkit.Read more
In sales, charisma and a high-wattage smile can never steer you wrong. However, modern sales pros know that understanding customer business challenges – and effectively mapping product offerings that solve them – are the best trade “secrets.”Read more