Online events – like webinars – are extremely popular and effective tools for B2B marketers. The Content Marketing Institute and Marketing Profs found that nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics around.
As easy as online events can be, hosting a successful one does take thoughtful preparation. What is the best way to set goals and identify your audience? Who needs to be involved in the webinar production and what roles will they play? And how will you spread the word to make sure you have a good turnout for the event? These are just a few of the questions marketers need to answer during the planning process.
Once you’re ready to produce your first webinar, review our guide, “12 Steps to a Wildly Successful Webinar,” to ensure both you and your attendees reap all of the benefits of your online event.