Presenting Data More Powerfully with 3 Easy Tips

#1 Make your slide title a news headline

Every journalist knows that if your headline doesn’t reflect your story’s juice, readers will surely overlook your article.  Well, the same principal applies for presenting the ‘story’ of your data.  To immediately engage your audience, create a headline that reflects your single most important piece of information.

Elevating your most important message to the headline (a.k.a. the slide title) has two advantages a) it makes your data memorable and b) it makes your audience lean in and want more information. Yes, it’s that simple.

Here is a generic headline. Notice: in order for the audience to learn anything more about the Olympic results, they have to squint their eyes and wade through rows and rows of data. Why make it so difficult?

SLIDE 1

20140122_before02

Here is the same data presented with an active, content-rich headline that tells us upfront what the big news is right away. Unlike the above slide, it doesn’t make us work hard to figure out the message:

SLIDE 2 

20140122_after02

If you’ve ever used the words “comparison” or “overview” as a headline for your charts, we are talking to you! While there might be occasional need for broad language, you are probably missing an opportunity to give power to the message within your data. Try asking yourself: where is my key message? What is this slide about? If you can’t answer this question in the title, then this could be a red flag.

Bonus tip: Whenever possible, the title should include a unit of measurement and a time period to give the audience context.

 

#2 Use callouts to pinpoint your main message

Callouts are simply an added shape that stands apart from the chart but draws attention to the chart’s key message.  Callouts are married to the headline. They work together to illuminate the main message. While the headline tells us the most important nugget of information in the chart, the callout points right to it.

In the example of slide 2 above, the callout is the blue circle to the right of the chart. It points out the exact same message as the headline. Again, both the headline and the callout reinforce each other and the main message of the slide.

 

#3 Color controls eyeballs

Color is the easiest way to differentiate the critical data point (that carries your main message). This is where you want eyeballs to go first. As you see in slide 2 above, it is best to go with a monochromatic color scheme that is clean and simple. When you add a simple contrast color to one data finding, you illuminate it immediately. Your audience will see your main message in one glance.

Although color itself doesn’t add meaning or value to your data, its presence makes a big impact. Consciously or not, when people look at a data display and see visual differences like color, they immediately try to determine the meaning of those differences. Too much color will confuse your message (a very common problem). Used sparingly, color is a great tool in telling your story.

Remember: Your audience will remember 4 slides in a 20-slide presentation. Make them count.

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Post originally published on The Presentation Company’s blog here.

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A DON’T-MISS WEBINAR: Using Data Visualization to Tell Your Story

We had a wonderful game plan this month to offer a free webinar, crammed with useful data visualization techniques. Unfortunately, it’s not to be…just yet.

Life had other plans for presentation expert Janine Kurnoff. Her future data wizard (Liam) decided to make an early appearance in the world. At the moment, the only data she is visualizing is pink skin and the sweet smell of her newborn.

In September, when Janine is tired of changing diapers, she will teach some of the incredible techniques for storytelling and data visualization that she uses to train the world’s top brands such as Facebook, HP, Instagram, Nike, and Oracle. These include:

  • How to tell a story with data that can be understood in a glance
  • Clever visual tricks to think “outside the chart” using photography, icons, eye-catching text, and more
  • How to dodge the most common pitfalls with charts and graphs

So until then, we want to leave you with four particularly good nuggets about telling a story with data…

Step 1: Determine Your Story First

There is no understating how important it is to craft your story first. When we are sitting on mounds of data, our inclination is to immediately get charting. After all, doesn’t our data contain all the evidence we need? Doesn’t our data speak for itself? No, it doesn’t. And if you do present your data upfront, without critical analysis and an idea of the story you want to tell, it’s value will evaporate.

Step 2: Write Headlines that Report the News

Insights that you glean from data amount to more than just facts. It helps to see the charts, tables, or graphics you put on each slide as a news story. And doesn’t every news story need a headline? Writing headlines forces you to clearly display your most important data insights. You’ve already determined your story (step 1), so this is kind of like coming up with the chapter headings. And each of these headings must move along the story.

Step 2: Write Headlines that Report the News

Insights that you glean from data amount to more than just facts. It helps to see the charts, tables, or graphics you put on each slide as a news story. And doesn’t every news story need a headline? Writing headlines forces you to clearly display your most important data insights. You’ve already determined your story (step 1), so this is kind of like coming up with the chapter headings. And each of these headings must move along the story.

Generic heading
Heading that reports the news

Step 3: Use callouts to highlight important data insights

Now that you’ve determined your story and created bold news headlines, it’s time to get down to the details of data visualization. We love callouts because they are one of the easiest ways to draw attention to your most important data. During the webinar, we’ll dive into the details about how using color, shapes, and sizes will give your data impact.

No callouts
Callouts identify critical information

Step 4: Get rid of the noise!

Visually, you are doing your audience a huge favor if you minimize or delete any clutter on your slide. Start with any chart labels. Only include labels that are concise, necessary, and informative. Do they make your data easy to read? Are axis labels easy to understand? Do they make sense with the story you are trying to tell?       

Axis labels are unabbreviaited; chart uses heavy gridlines and vertical axis
Axis labels are abbreviated; amount of gridlines has been reduced

Missed any of the previous webinars hosted by Cisco WebEx and The Presentation Company?

WATCH NOW:

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3 work styles that might be hurting your business

The number of available communication and collaboration tools has exploded over recent years, keeping team members connected and working together across city, state and even country. But while nearly half of those recently surveyed by Forrester Consulting reported that they need technology to connect with their colleagues, nearly all of them have had that technology fail them at some point.

Can you say work stall?

For teams to accomplish anything using these online communication tools, reliable, secure and compatible systems that alleviate communication obstacles are an absolute must. Unsure how unreliable, insecure and incompatible systems can derail a team’s progress? Take a look at the checklist in the “3 Work Styles That Might be Hurting Your Business” to identify – and fix – the technology causes that make a team less productive.

 

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Find Success in 2017 with a Message that Matters

As a kid, I dreamed of being a VP at a bank. After all, everyone had a “safe” job in my family and it seemed like the right path to follow. But since I was five years old and made my first $.10 selling a drawing to my neighbor, an entrepreneurial spirit has always lived inside me. Today, I admit to being a bit obsessed with helping entrepreneurs achieve success, which is why I was so honored to take part in a recent WebEx webinar, “Find Success in 2017 with a Message that Matters.”

While that’s a pretty big title, the webinar focused on one thing – discovering the one word that helps entrepreneurs nail down their passion, their purpose and their personal motto for 2017 and beyond.

My one word came to me in a point during my life when I was experiencing a lot of success – but found that something was missing. After a bit of reflection, I discovered that writing down the things that were important to me spoke a lot to my core values and “believe” was the word that popped off the page.  Believe is a huge concept to try to box into one thought and I did consider adding something to it. But regardless of what business I’m running today or where I may be in the next decade, I know I will always believe in what I’m doing and who I’m working with. So believe it was.

In the spirit of helping others, I wanted to create a blue print that would help others find their word and create a more powerful impact on their lives as well as their businesses. On the webinar, I outlined how the one word is not just a resolution for 2017, but it’s about what an entrepreneur is about and who they are. I also shared how to find your “one word” by listing all of the things in the world that make you happy – from songs to books to family and hobbies – and finding the connective tissue between them that helps you find your word.

The webinar was a lot of fun and a great exploration of how to put your one word to work this year. But if you missed it, no worries. Catch the replay here.

Be sure to follow me on Twitter @EvanCarmichael and tell me your one word and how you’ll use it to make 2017 your best year yet.

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Generate More Qualified Leads with Online Meetings

Customer connections have a huge impact on any business, but even more so for SMB owners and operators. As in-person meeting obstacles like travel distances and scheduling conflicts loom, many have turned to using online meetings and video conferencing solutions to engage with their customers, explore new business opportunities and generate more qualified leads.

After surveying businesses with 250 employees or less, IDG Research Services that business communicators (marketers, trainers and educators) focus intently on these critical customer connections. They also discovered online meetings and video conferencing systems help simplify communication on complex topics and following-up with customers, contributing to the “human factor” of doing business.

Want more insights? Get more survey results, discover other desired applications of online meetings and video conferences and see how even the best technology depends on the human factor in the latest infographic from IDG Research Services and WebEx.

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Online Meetings Increase Productivity with Less Resources

Online meeting tools have literally changed every aspect of the mobile meeting game. The ability to flexibly connect with teams, partners and clients on almost any device can lead to many business gains, especially when it comes to productivity. And even in the face of challenges like different video conferencing formats and network reliability, SMB owners using paid versions of online meeting tools find these they make easier to overcome these challenges.

In a recent survey, IDG Research Services surveyed businesses using paid versions of online meeting services, like WebEx Premium. And while their findings showed that WebEx Premium services users were more likely to count a dispersed workforce or fewer resources as challenges to in-person meetings, they also found these same users cited productivity as a “top business” and personal benefit of using WebEx Premium.

Increased productivity with fewer resources? Yes, it’s possible and a new infographic from IDG Research Services and WebEx takes a colorful and stat-rich glimpse at how WebEx Premium helps SMB owners do more with less.

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Our Favorite Moments in 2016

It’s that time of the year, folks! We’re taking a look back at 2016 to reminisce about our favorite WebEx moments on social media, on our blog, and in the news. From big product announcement to pranks on Twitter, these were definitely some moments to remember.

Gartner names Cisco a Leader in the Magic Quadrant for Web Conferencing

There’s a reason WebEx is trusted to host 20 million meetings each month!

For the 8th time, Cisco WebEx was recognized by Gartner, the world’s leading IT technology and research and advisory company, as a leader in the Web Conferencing Magic Quadrant. Gartner reports that Leaders in this year’s Magic Quadrant have robust, scalable products with a wide range of features, a large installed base, acceptable financial performance and good distribution.

This is a huge honor and we couldn’t be more proud of our team for making WebEx one of the top tools in the industry. View the full report here.

Experts schooled us on productivity

 This year, we launched a webinar series featuring experts from a range of disciplines. We wanted to bring our followers some valuable lessons on staying productive and make the most of collaboration tools. The results were awesome.

Big thanks to all the presenters who shared their expertise during fun, interactive presentations! If you missed the webinars this year, you can catch up on webinars hub and follow along in 2017.

Cisco Spark kept us talking

We love the collaboration WebEx enables, and Cisco Spark lets you do even more.

As the all-inclusive platform for everything teams need to message, collaborate, meet and call, Cisco Spark “sparked” its own news during the year. Taking center-stage as Cisco’s chat platform, Cisco Spark news at Cisco’s Partner Summit revealed new capabilities that had the industry buzzing in 2017.

Look out for more news in January.

You fell for it on April Fool’s Day

Last but not least, our favorite moment on social media this year had us laughing out loud. On April Fool’s Day, we “launched” WebEx, a phony set of filters to help you “enhance your presence” during a video conference.

All jokes aside, we know our followers are online meeting pros who know how to put their best face forward. We just can’t resist a good prank every now and then.

Here’s to another great year in the books! Look out for more collaboration, innovation and fun in 2017.

 *Gartner, Inc., Magic Quadrant for Web Conferencing, Adam Preset, Mike Fasciani, Whit Andrews, November 10, 2016. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available from Cisco here

 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

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It’s important to be prepared for any meeting — and online meetings are no exception. The value of video conferencing and webinars is well established. But online meetings have different things to consider than when meeting in-person.

Users responding to an IDG Research Services survey cited technology challenges, reliability of network connections, and participant engagement as the top obstacles that they face when collaborating online.

This survival guide will help you address issues before they arise to ensure your organization gains the full benefits of online meetings.

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The art of the follow-up: 3 ways to engage clients

Every sales professional has experienced the frustration of the follow-up to a meeting — the unanswered voice messages, wasted emails, or the “not interested” replies. Traditional follow-up techniques often fail because they don’t feel personal enough to the customer. Meanwhile, reaching out to prospects in-person isn’t always practical because on-site meeting invites may be costly or inefficient.

In a recent IDG survey, 44% of respondents cited travel delays, costs, or impact to productivity as the top hurdles they encounter when meeting with business colleagues in person.1 So how do you reach your prospects in the most costeffective way? Many companies are turning to online meeting and video conferencing tools to overcome these challenges.

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Don’t make your meeting a snoozer

Are meetings a “soul sucking waste of time,” as a columnist for the British newspaper The Guardian suggests?

They could be if they’re unproductive, boring, too many of them, or all of the above. The solution may lie in technology, if used properly. “Technology is essential to innovating the conference call and boosting staff engagement,” according to a Harvard Business Review column.

Video, for instance, may enhance “connectedness between participants” and help them see reactions to one another’s ideas.3 Specific online or video conferencing features that may improve overall engagement include the ability to view multiple video feeds, screen sharing capabilities, document editing, or whiteboard tools and mobile accessibility.

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Scale and Reliability Make Online Meetings Work

Everyone loves binge watching their favorite Netflix shows or catching up on viral YouTube videos. And few things are more annoying than the disruption of a video feed buffering. But after the stream is back, your show has usually only been delayed for a few seconds and picks up where you left off. But when it comes to real-time content shared in an online meeting, a one- or two-second delay could mean missing a key point, relevant remark, or even your cue to chime.

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Web Conferencing Fires Up Ignyte’s Consulting Business

In the fast-paced, deadline-driven world of marketing, helping clients achieve their business goals is how marketing organizations like California-based Ignyte Marketing Group build their reputation.

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Case Study: Global Team Connections Minus IT Headaches

As the sole IT administrator for thousands of users across a network of eight offices, the last thing Mike Conway needed was unreliable video conferencing. Especially in the fast-paced marketing industry – where teams are mobile, deadlines are crucial and communication is critical.

Mike Conway, Area Technical Manager, is constantly on the move during the day at Golin, a global communications, media and digital marketing firm. With so many users dispersed across so many offices, Mike and his team needed a solution that was not only easy to manage, but also one that was scalable to the unique needs of individual offices.

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