A DON’T-MISS WEBINAR: Using Data Visualization to Tell Your Story

We had a wonderful game plan this month to offer a free webinar, crammed with useful data visualization techniques. Unfortunately, it’s not to be…just yet.

Life had other plans for presentation expert Janine Kurnoff. Her future data wizard (Liam) decided to make an early appearance in the world. At the moment, the only data she is visualizing is pink skin and the sweet smell of her newborn.

In September, when Janine is tired of changing diapers, she will teach some of the incredible techniques for storytelling and data visualization that she uses to train the world’s top brands such as Facebook, HP, Instagram, Nike, and Oracle. These include:

  • How to tell a story with data that can be understood in a glance
  • Clever visual tricks to think “outside the chart” using photography, icons, eye-catching text, and more
  • How to dodge the most common pitfalls with charts and graphs

So until then, we want to leave you with four particularly good nuggets about telling a story with data…

Step 1: Determine Your Story First

There is no understating how important it is to craft your story first. When we are sitting on mounds of data, our inclination is to immediately get charting. After all, doesn’t our data contain all the evidence we need? Doesn’t our data speak for itself? No, it doesn’t. And if you do present your data upfront, without critical analysis and an idea of the story you want to tell, it’s value will evaporate.

Step 2: Write Headlines that Report the News

Insights that you glean from data amount to more than just facts. It helps to see the charts, tables, or graphics you put on each slide as a news story. And doesn’t every news story need a headline? Writing headlines forces you to clearly display your most important data insights. You’ve already determined your story (step 1), so this is kind of like coming up with the chapter headings. And each of these headings must move along the story.

Step 2: Write Headlines that Report the News

Insights that you glean from data amount to more than just facts. It helps to see the charts, tables, or graphics you put on each slide as a news story. And doesn’t every news story need a headline? Writing headlines forces you to clearly display your most important data insights. You’ve already determined your story (step 1), so this is kind of like coming up with the chapter headings. And each of these headings must move along the story.

Generic heading
Heading that reports the news

Step 3: Use callouts to highlight important data insights

Now that you’ve determined your story and created bold news headlines, it’s time to get down to the details of data visualization. We love callouts because they are one of the easiest ways to draw attention to your most important data. During the webinar, we’ll dive into the details about how using color, shapes, and sizes will give your data impact.

No callouts
Callouts identify critical information

Step 4: Get rid of the noise!

Visually, you are doing your audience a huge favor if you minimize or delete any clutter on your slide. Start with any chart labels. Only include labels that are concise, necessary, and informative. Do they make your data easy to read? Are axis labels easy to understand? Do they make sense with the story you are trying to tell?       

Axis labels are unabbreviaited; chart uses heavy gridlines and vertical axis
Axis labels are abbreviated; amount of gridlines has been reduced

Missed any of the previous webinars hosted by Cisco WebEx and The Presentation Company?

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