{"id":382074,"date":"2021-05-12T05:00:03","date_gmt":"2021-05-12T12:00:03","guid":{"rendered":"https:\/\/blog.webex.com\/uncategorized-es\/cisco-anuncia-su-intencion-de-adquirir-socio\/"},"modified":"2021-05-12T05:00:03","modified_gmt":"2021-05-12T12:00:03","slug":"cisco-anuncia-su-intencion-de-adquirir-socio","status":"publish","type":"post","link":"https:\/\/blog.webex.com\/es\/administracion-de-eventos\/cisco-anuncia-su-intencion-de-adquirir-socio\/","title":{"rendered":"Cisco anuncia su intenci\u00f3n de adquirir Socio"},"content":{"rendered":"

Actualizaci\u00f3n 8\/7\/21: \u00a1Cisco se complace de haber completado la adquisici\u00f3n de Socio Labs y da la bienvenida al equipo de Socio a Cisco!<\/strong><\/p>\n

\n


\n La pr\u00f3xima generaci\u00f3n de eventos ser\u00e1 h\u00edbrida<\/strong>
\n<\/span><\/h2>\n

No cabe duda de que la pandemia cambi\u00f3 para siempre la forma de trabajar en el mundo, y aceler\u00f3 las transformaciones digitales y puso de relieve las soluciones que permiten experiencias de trabajo remoto productivas e inclusivas.\u00a0Esta din\u00e1mica ha sido profundamente evidente en el espacio de los eventos; cuando la participaci\u00f3n en persona se detuvo, los planificadores de eventos se vieron obligados a adoptar un formato exclusivamente virtual. Ahora a medida que la recuperaci\u00f3n contin\u00faa, el modelo de evento h\u00edbrido, que combina la alta participaci\u00f3n de un evento presencial con el alcance de un evento virtual, est\u00e1 surgiendo como la nueva norma.<\/p>\n

A medida que los mundos f\u00edsico y virtual comienzan a entrelazarse, este nuevo mundo de eventos h\u00edbridos puede ofrecer nuevas y fant\u00e1sticas experiencias, pero tambi\u00e9n crea nuevos retos para los organizadores y los planificadores. \u00bfC\u00f3mo se gestiona el aumento del riesgo, la complejidad y el costo asociados a la integraci\u00f3n de diferentes plataformas, herramientas y tecnolog\u00edas? \u00bfQu\u00e9 herramientas necesita para crear experiencias de eventos h\u00edbridos que lleguen con \u00e9xito a audiencias masivas y<\/em> ofrezcan un nivel de participaci\u00f3n alto?<\/p>\n

Los eventos h\u00edbridos requieren un producto fundamentalmente diferente. Los organizadores de eventos necesitan una soluci\u00f3n que permita funcionalidades previas al evento, como la venta de tickets, la inscripci\u00f3n y la creaci\u00f3n de agendas, junto con caracter\u00edsticas durante el evento, como el webcast de alta calidad, el chat y la participaci\u00f3n del p\u00fablico, y la creaci\u00f3n de contactos. Adem\u00e1s, una vez finalizado el evento, los planificadores de eventos deben asegurarse de mantenerse en contacto con los asistentes, alimentar las relaciones y obtener informaci\u00f3n sobre la participaci\u00f3n en el evento.<\/p>\n


\n \"\"
\n<\/a><\/p>\n

\u00a0<\/p>\n

Llevar la potente tecnolog\u00eda de eventos a Webex<\/strong><\/h2>\n

Nos complace anunciar la intenci\u00f3n de Cisco de adquirir Socio Labs, Inc., una moderna plataforma tecnol\u00f3gica de eventos con sede en EE.\u00a0UU. dise\u00f1ada para impulsar los eventos h\u00edbridos del futuro. Con la plataforma de administraci\u00f3n de eventos de extremo a extremo de Socio, Cisco proporcionar\u00e1 a los organizadores de eventos todo lo que necesitan para organizar con \u00e9xito un evento presencial, virtual o h\u00edbrido.<\/p>\n

Con la incorporaci\u00f3n de Socio a nuestra cartera, Cisco permitir\u00e1 a los organizadores de eventos ofrecer la misma experiencia inclusiva tanto a los asistentes presenciales como virtuales para eventos de cualquier tipo, tama\u00f1o y formato. Socio permite funcionalidades de inscripci\u00f3n y venta de tickets de marca f\u00e1ciles de usar y altamente personalizables, experiencias atractivas e integradas en la web, en el m\u00f3vil y en el sal\u00f3n de eventos, y ofrece an\u00e1lisis en tiempo real e informaci\u00f3n procesable sobre los asistentes al evento, los patrocinadores, los expositores y mucho m\u00e1s. Con la tecnolog\u00eda de Socio, los organizadores de eventos pueden fomentar el compromiso continuo con los asistentes mediante la creaci\u00f3n y el mantenimiento de perfiles y preferencias, y brindarles a los asistentes un recorrido personalizado a trav\u00e9s del ciclo de vida de todos sus eventos. Los eventos h\u00edbridos deben atender tanto a las audiencias presenciales como a las virtuales, y Socio ofrece experiencias igualmente atractivas e inclusivas \u00a0<\/strong>para todos. Los asistentes a los eventos pueden ver las sesiones, participar en el compromiso de la audiencia y disfrutar de la creaci\u00f3n interactiva de contactos, independientemente de c\u00f3mo se unan a un evento.<\/p>\n


\n La pila tecnol\u00f3gica m\u00e1s resistente para apoyar el futuro de los eventos<\/strong>
\n<\/span><\/h2>\n

Cisco tambi\u00e9n ha anunciado recientemente la adquisici\u00f3n de\u00a0Slido<\/a>, una tecnolog\u00eda de participaci\u00f3n de la audiencia l\u00edder en la industria. Juntos, Webex, Slido y Socio, crear\u00e1n la plataforma tecnol\u00f3gica para eventos m\u00e1s completa de la industria combinando las mejores funcionalidades de cada una de estas empresas.<\/p>\n

Con las innovaciones de avanzada de Webex en materia de reuniones, como la participaci\u00f3n envolvente y las traducciones en tiempo real, las capacidades de participaci\u00f3n de la audiencia de Slido, como los sondeos y las preguntas y respuestas, y la tecnolog\u00eda de administraci\u00f3n de eventos h\u00edbridos de todo el ciclo de vida de Socio, los organizadores de eventos podr\u00e1n planificar y ejecutar eventos h\u00edbridos con una pila tecnol\u00f3gica unificada de un solo proveedor.<\/p>\n

Se trata de integraci\u00f3n e innovaci\u00f3n. El enfoque integrado de una \u00fanica soluci\u00f3n permitir\u00e1 a los administradores de eventos y a los responsables de marketing organizar todo tipo de eventos que puedan imaginar: internos y externos, virtuales y presenciales, de peque\u00f1a a gran escala, sin los riesgos y los dolores de cabeza de la integraci\u00f3n de sistemas actual. Asimismo, a medida que los administradores de eventos y los responsables de marketing reinventen el futuro con eventos h\u00edbridos, las funcionalidades de Webex en cuanto a hardware, software, SaaS y soporte impulsar\u00e1n una innovaci\u00f3n sin precedentes en el sector de los eventos.<\/p>\n


\n \"\"
\n<\/a><\/p>\n

\u00a0<\/p>\n


\n Webex lidera el camino para impulsar los eventos h\u00edbridos del futuro<\/strong>
\n<\/span><\/h2>\n

Nuestra visi\u00f3n es proporcionar la experiencia m\u00e1s fluida, inclusiva, atractiva e inteligente a los asistentes a reuniones y eventos para todos, independientemente de la ubicaci\u00f3n o el dispositivo que utilicen para unirse. Con la adquisici\u00f3n de Socio, Webex dar\u00e1 un paso m\u00e1s hacia la consecuci\u00f3n de esta visi\u00f3n, y proporcionar\u00e1 la tecnolog\u00eda necesaria para impulsar los eventos h\u00edbridos del futuro.<\/p>\n

M\u00e1s informaci\u00f3n<\/strong><\/p>\n

Novedades de Webex: Mayo de 2021<\/a><\/p>\n

Crear experiencias laborales h\u00edbridas: Los detalles importan<\/a><\/p>\n

Marcar mensajes como no le\u00eddos, calendario de planificaci\u00f3n en la aplicaci\u00f3n, Webex en Linux y m\u00e1s en la actualizaci\u00f3n de mayo de la aplicaci\u00f3n Webex<\/a><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Nos complace anunciar la intenci\u00f3n de Cisco de adquirir Socio Labs, Inc., una moderna plataforma tecnol\u00f3gica de eventos con sede en EE.\u00a0UU. dise\u00f1ada para impulsar los eventos h\u00edbridos del futuro.<\/p>\n","protected":false},"author":308,"featured_media":382075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14448],"tags":[4551,5414,4339],"class_list":["post-382074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administracion-de-eventos","tag-audience-engagement","tag-participacion-de-la-audiencia","tag-webex-events"],"acf":[],"yoast_head":"\nCisco anuncia su intenci\u00f3n de adquirir Socio | Webex Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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This multi-billion-dollar business boasts the award-winning Webex product portfolio, including Cisco Devices, Webex Meetings, Webex Contact Center, Slido, Webex Events, and Webex Connect. Javed is passionate about delivering unrivaled collaboration experiences that fuel the future of work. He took on this leadership role in the midst of a global pandemic, leading and innovating through exponential growth as remote work unfolded. Now the team has delivered thousands of innovations and transformed the portfolio to help customers prepare for the next normal. In his tenure with Cisco, Javed has held several leadership roles in Collaboration, including VP\/GM for the Calling and Meetings business units, where his team delivered several transformative initiatives, including a single meetings platform architecture and modernization of the Webex experience. Prior to joining Cisco, he served as Vice President of Enterprise and Consumer Security products at Symantec, securing the most important user and enterprise environments at scale. He started his career as an engineer at Novell Networks, moving into escalating leadership roles there and at Symantec. With over 20 years of enterprise and consumer product leadership, Javed is an accomplished speaker on the future of work, business transformation, sustainability, product development, and technology architectures. He holds an MS in Computer Science from Loyola University and an MBA from the Anderson School of Management at UCLA.","sameAs":["https:\/\/www.linkedin.com\/in\/javed-khan-cisco","https:\/\/x.com\/https:\/\/twitter.com\/javed_khan"],"url":"https:\/\/blog.webex.com\/es\/contributors\/javedkhan\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/posts\/382074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/users\/308"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/comments?post=382074"}],"version-history":[{"count":0,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/posts\/382074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/media\/382075"}],"wp:attachment":[{"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/media?parent=382074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/categories?post=382074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/tags?post=382074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}