{"id":383608,"date":"2022-01-10T09:52:18","date_gmt":"2022-01-10T17:52:18","guid":{"rendered":"https:\/\/blog.webex.com\/uncategorized-es\/la-democratizacion-de-las-cpaas-webex-connect-by-cisco\/"},"modified":"2022-02-02T14:41:37","modified_gmt":"2022-02-02T22:41:37","slug":"la-democratizacion-de-las-cpaas-webex-connect-by-cisco","status":"publish","type":"post","link":"https:\/\/blog.webex.com\/es\/experiencia-del-cliente\/la-democratizacion-de-las-cpaas-webex-connect-by-cisco\/","title":{"rendered":"La democratizaci\u00f3n de las CPaaS: Webex Connect by Cisco"},"content":{"rendered":"

Como ingeniero de profesi\u00f3n y exdesarrollador de software, me ha fascinado el mercado de las CPaaS (Communications Platform as a Service). \u00bfPor qu\u00e9? Porque a pesar de la promesa de facilidad de uso y agilidad que las plataformas CPaaS dicen ofrecer, la tecnolog\u00eda, las herramientas, los conjuntos de habilidades y las interacciones necesarias para ofrecer el resultado deseado dependen de personas que tienen una capacitaci\u00f3n y una educaci\u00f3n similares a las m\u00edas. Cisco est\u00e1 cambiando el mercado de las CPaaS permitiendo que las empresas no se centren en la mec\u00e1nica<\/u>, sino en la experiencia<\/u> de crear aplicaciones impulsadas por CPaaS. <\/p>\n

<\/h3>\n

\u00a0<\/p>\n


\n \"CPaaS\"
\n<\/a><\/p>\n

El mercado actual de las CPaaS<\/h2>\n

El mercado de las CPaaS es un \u00e1rea tecnol\u00f3gica de r\u00e1pido crecimiento valorada en m\u00e1s de USD 4000 millones y que aumentar\u00e1 hasta aproximadamente USD 17\u00a0000 millones en 2024, seg\u00fan IDC<\/a>. Lo sorprendente del mercado de las CPaaS no es solo el crecimiento previsto, sino tambi\u00e9n la promesa de que las aplicaciones basadas en CPaaS pueden acercar m\u00e1s que nunca a las empresas y sus clientes.<\/p>\n

Las CPaaS representan un conjunto de servicios de comunicaciones basados en la nube que proporcionan los componentes b\u00e1sicos para permitir la voz, el v\u00eddeo, la mensajer\u00eda enriquecida, la inteligencia artificial y el an\u00e1lisis en las aplicaciones que experimentamos cada d\u00eda.\u00a0 Piense en cuando us\u00f3 un v\u00eddeo para realizar una consulta virtual con su m\u00e9dico o us\u00f3 un bot de chat bidireccional en tiempo real para solicitar una cotizaci\u00f3n de un proveedor de seguros. Esas interacciones individuales se combinan en experiencias digitales interactivas, continuas y diarias, impulsadas por aplicaciones de CPaaS en la nube.<\/p>\n

Resolver el problema actual de las CPaaS<\/h2>\n


\n \"una
\n<\/a><\/p>\n

Incluso con el crecimiento del mercado y la promesa de resultados empresariales satisfactorios, la actual tecnolog\u00eda de CPaaS solo para desarrolladores sigue teniendo un problema. En su forma actual, es demasiado compleja para que las empresas la usen f\u00e1cilmente. Los que crean aplicaciones basadas en CPaaS est\u00e1n desconectados de la experiencia del usuario final. Crean e integran aplicaciones basadas en CPaaS en funci\u00f3n del caso de uso, y cada aplicaci\u00f3n tiene sus propias API e integraciones.<\/p>\n

Esto hace que los desarrolladores y arquitectos dediquen demasiado tiempo a gestionar el c\u00f3digo, la infraestructura y las integraciones necesarias para impulsar cientos de aplicaciones desconectadas de prop\u00f3sito \u00fanico, en lugar de centrarse en los resultados empresariales. En consecuencia, la implementaci\u00f3n de las CPaaS para interactuar y comprometerse con los clientes queda relegada a los equipos de desarrollo de software que quedan atrapados en la mec\u00e1nica de las CPaaS; lo que genera una experiencia del cliente que no coincide con lo que la empresa imagin\u00f3 originalmente.<\/p>\n


\n \"Soluci\u00f3n
\n<\/a><\/p>\n

Cisco Webex Connect<\/h2>\n

Webex Connect<\/a>, que se anunci\u00f3 en WebexOne<\/a>, es la integraci\u00f3n de la capacidad de CPaaS de imimobile en la cartera de Webex. Webex Connect es una plataforma de CPaaS empresarial que proporciona un punto \u00fanico de coordinaci\u00f3n para automatizar los recorridos de comunicaci\u00f3n de extremo a extremo. Nuestra estrategia consiste en invitar a todos, incluidos los desarrolladores, los analistas de negocio, la gesti\u00f3n de productos y el marketing, a gestionar su parte de la experiencia del cliente.<\/p>\n

Webex Connect es una plataforma de CPaaS con todas las caracter\u00edsticas y, con la reciente adquisici\u00f3n de imimobile, Cisco tambi\u00e9n es un agregador de SMS. La plataforma Webex Connect elimina la complejidad de crear y gestionar aplicaciones de CPaaS. Ofrece un conjunto de herramientas ampliado que atiende a un amplio conjunto de usuarios empresariales, desarrolladores, arquitectos y analistas, y les permite acelerar y optimizar la innovaci\u00f3n digital.<\/p>\n

https:\/\/youtu.be\/g7ZXUu7gZ48<\/p>\n

Aprovechando el generador de flujos visuales de Webex Connect, el conjunto de herramientas con poco c\u00f3digo ampliado y las funciones preconfiguradas, su empresa puede crear r\u00e1pidamente experiencias digitales para los clientes que se integren a la perfecci\u00f3n con sus aplicaciones y procesos orientados al cliente y a los partners.<\/p>\n

Sin embargo, no se conforme con mi palabra, consulte la gu\u00eda de Compradores de CPaaS empresarial<\/a> para conocer las historias de los clientes y los casos pr\u00e1cticos. Adem\u00e1s, consulte Webex Connect<\/a> para obtener m\u00e1s informaci\u00f3n.<\/p><\/blockquote>\n

M\u00e1s informaci\u00f3n<\/strong><\/p>\n

Cada interacci\u00f3n cuenta con la CPaaS empresarial<\/a><\/p>\n

Potenciar la experiencia del trabajo y del cliente en un mundo h\u00edbrido<\/a><\/p>\n

Reinventar las experiencias de los clientes con Webex<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Como ingeniero de profesi\u00f3n y exdesarrollador de software, me ha fascinado el mercado de las CPaaS (Communications Platform as a […]<\/p>\n","protected":false},"author":5531,"featured_media":407483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1567],"tags":[7380,15112],"class_list":["post-383608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencia-del-cliente","tag-webex-connect-es","tag-workforce-management"],"acf":[],"yoast_head":"\nLa democratizaci\u00f3n de las CPaaS: Webex Connect by Cisco | Webex Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.webex.com\/es\/experiencia-del-cliente\/la-democratizacion-de-las-cpaas-webex-connect-by-cisco\/\" \/>\n<meta property=\"og:locale\" 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