{"id":389828,"date":"2021-01-21T09:02:14","date_gmt":"2021-01-21T17:02:14","guid":{"rendered":"https:\/\/blog.webex.com\/uncategorized-es\/expansion-en-tiempos-de-adversidad-el-uso-de-robots-de-telepresencia-para-impulsar-las-ventas-del-sector-inmobiliario\/"},"modified":"2021-01-21T09:02:14","modified_gmt":"2021-01-21T17:02:14","slug":"expansion-en-tiempos-de-adversidad-el-uso-de-robots-de-telepresencia-para-impulsar-las-ventas-del-sector-inmobiliario","status":"publish","type":"post","link":"https:\/\/blog.webex.com\/es\/colaboracion\/videoconferencias\/expansion-en-tiempos-de-adversidad-el-uso-de-robots-de-telepresencia-para-impulsar-las-ventas-del-sector-inmobiliario\/","title":{"rendered":"Expansi\u00f3n en tiempos de adversidad: el uso de robots de ..."},"content":{"rendered":"<p><i>La serie del blog <a href=\"https:\/\/blogs.cisco.com\/tag\/customer-story-blog-series\">Historias de clientes<\/a> destaca c\u00f3mo la tecnolog\u00eda de colaboraci\u00f3n de Cisco ha ayudado a los clientes a resolver sus desaf\u00edos empresariales. Descubra c\u00f3mo Cisco se re\u00fane con los clientes donde est\u00e1n y los ayuda a alcanzar sus objetivos comerciales.<\/i><\/p>\n<p><em>Cisco se asocia con <a href=\"https:\/\/www.linkedin.com\/company\/frinkadvancedservices\/\">FRINK Advanced Services<\/a> y <a href=\"https:\/\/www.avarobotics.com\/telepresence-robots?gclid=CjwKCAiA6aSABhApEiwA6Cbm_4mAr-X1ZWNOagKxnHWJb9qK4aLRP0AtBNaRKb-FCR02Z4J7vvkpixoC0rIQAvD_BwE\">Ava Robotics<\/a> en respuesta a la pandemia, colabor\u00f3 para crear una experiencia de ventas totalmente digital para el desarrollador del sector inmobiliario SIGNA, lo que revolucion\u00f3 las funcionalidades digitales de la industria.<\/em><\/p>\n<h2><span><br \/>\n  <strong>Frink, partner de Cisco, ayuda al desarrollador del sector inmobiliario SIGNA a actuar con rapidez<\/strong><br \/>\n<\/span><\/h2>\n<p>Ante el primer cierre en la primavera de 2020, el desarrollador premium del sector inmobiliario austriaco SIGNA tuvo que actuar con rapidez para mantener su negocio en marcha durante el pr\u00f3ximo a\u00f1o. Naturalmente, el sector inmobiliario depende de que la gente visite los apartamentos en persona antes de decidirse a alquilarlos o comprarlos para tener una sensaci\u00f3n del espacio que ni las fotos ni los v\u00eddeos pregrabados pueden ofrecer.<\/p>\n<p><a href=\"https:\/\/www.signa.at\/en\/\">SIGNA<\/a> se puso en contacto con <a href=\"https:\/\/www.linkedin.com\/company\/frinkadvancedservices\/\"><br \/>\n  <em>FRINK Advanced Services,<\/em><br \/>\n<\/a>\u00a0un partner de Cisco exclusivo, conocido por sus creativas soluciones empresariales.\u00a0 \u201c<em>Supongamos que hay otro cierre. Signa se dirigi\u00f3 a nosotros con esa premisa y la pregunta \u2018\u00bfc\u00f3mo hacemos frente a eso?\u2019. Nuestro trabajo consist\u00eda en encontrar una soluci\u00f3n y mantener su negocio en funcionamiento pasara lo que pasara<\/em>\u201d, dice Claudia Kaefer, directora general de FRINK Advanced Services. Bas\u00e1ndose en la infraestructura de colaboraci\u00f3n existente de SIGNA, dise\u00f1aron una experiencia de venta totalmente virtual y sin contacto que permite a los clientes de SIGNA explorar un apartamento y conectar con un agente inmobiliario sin tener que poner un pie en la propiedad.<\/p>\n<h2><span><br \/>\n  <strong>El robot de telepresencia Ava y la integraci\u00f3n con Cisco Webex permiten a SIGNA conectar con clientes potenciales<\/strong><br \/>\n<\/span><\/h2>\n<p>Equipado con Cisco Webex, SIGNA ya estaba bien preparado para llevar su proceso de ventas al siguiente nivel. Una pieza crucial que faltaba en el rompecabezas de una experiencia digital completa para el cliente era una experiencia en tiempo real que permitiera a los clientes explorar de forma aut\u00f3noma una propiedad en detalle, sin tener que depender de vistas y \u00e1ngulos preseleccionados. De ah\u00ed surgi\u00f3 la idea de utilizar un robot. Lo que al principio parec\u00eda una noci\u00f3n abstracta se convirti\u00f3 r\u00e1pidamente en una realidad (virtual) para los clientes de SIGNA: el robot de telepresencia Ava es un robot inteligente y totalmente aut\u00f3nomo que ahora asiste a los agentes inmobiliarios y a los clientes en sus visitas a las casas sin contacto. <em>\u201cAva permite explorar espacios de una manera m\u00e1s envolvente y personal, y Signa reconoci\u00f3 la oportunidad de hacer m\u00e1s por sus clientes remotos y clientes en general\u201d,<\/em> dice el vicepresidente de ventas de Ava Robotics, Rob Kutner. <em>\u201cOfrecerles un recorrido de sensaci\u00f3n real que les permita controlar su experiencia ha dado lugar a decisiones m\u00e1s seguras y a resultados positivos<\/em>\u201d.<\/p>\n<p>Con la integraci\u00f3n de <a href=\"https:\/\/www.avarobotics.com\/cisco\">Cisco Webex<\/a>, Ava permite a SIGNA conectarse con clientes potenciales, dondequiera que se encuentren, mientras que sus clientes potenciales pueden dar un paseo literal por el apartamento, hacer un acercamiento de la encimera de la cocina o disfrutar de la vista desde lejos. Lo que comenz\u00f3 como una soluci\u00f3n para una situaci\u00f3n inusual, se convirti\u00f3 r\u00e1pidamente en un componente fijo del proceso de ventas de SIGNA, y gener\u00f3 nuevas oportunidades y apli\u00f3 a\u00fan m\u00e1s su mercado eliminando todas las fronteras geogr\u00e1ficas a las ventas del sector inmobiliario. \u201c<em>Creo que este robot no solo cambia las reglas del juego para SIGNA, sino para todo el sector inmobiliario<\/em>\u201d, afirma el director de inform\u00e1tica Franz Hillebrand.<\/p>\n<p><strong>Vea el video:<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Signa powers a new future of work in Real Estate\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/93BBA6LwTE0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>M\u00e1s informaci\u00f3n<\/strong><\/p>\n<p><a href=\"https:\/\/blogs.cisco.com\/collaboration\/teamwork-makes-the-dreamwork\">El trabajo en equipo hace que el sue\u00f1o funcione<\/a><\/p>\n<p><a href=\"https:\/\/blogs.cisco.com\/tag\/customer-story-blog-series\">Haga clic para conectarse con todos los blogs de la serie Historias de clientes<\/a><\/p>\n<p><a href=\"https:\/\/blogs.cisco.com\/collaboration\/ava-a-virtual-best-friend\">Ava: Un mejor amigo virtual<\/a><\/p>\n<p>https:\/\/blogs.cisco.com\/collaboration\/how-to-optimize-meeting-spaces-for-hybrid-work<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cisco se asocia con FRINK Advanced Services y Ava Robotics en respuesta a la pandemia, colabor\u00f3 para crear una experiencia de ventas totalmente digital para el desarrollador del sector inmobiliario SIGNA, lo que revolucion\u00f3 las funcionalidades digitales de la industria.<\/p>\n","protected":false},"author":5354,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5293,1497],"tags":[3851],"class_list":["post-389828","post","type-post","status-publish","format-standard","hentry","category-colaboracion","category-videoconferencias","tag-collaboration-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expansi\u00f3n en tiempos de adversidad: el uso de robots de telepresencia para impulsar las ventas del sector inmobiliario | Webex Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.webex.com\/collaboration\/video-conferencing\/expansion-in-times-of-adversity-using-telepresence-robots-to-boost-real-estate-sales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expansi\u00f3n en tiempos de adversidad: el uso de robots de telepresencia para impulsar las ventas del sector inmobiliario | Webex Blog\" \/>\n<meta property=\"og:description\" content=\"Cisco se asocia con FRINK Advanced Services y Ava Robotics en respuesta a la pandemia, colabor\u00f3 para crear una experiencia de ventas totalmente digital para el desarrollador del sector inmobiliario SIGNA, lo que revolucion\u00f3 las funcionalidades digitales de la industria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.webex.com\/collaboration\/video-conferencing\/expansion-in-times-of-adversity-using-telepresence-robots-to-boost-real-estate-sales\/\" \/>\n<meta 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Luk","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/a1c90f4c07fe0505712a3839e28243977145a2d3465760f98141313253a75227?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a1c90f4c07fe0505712a3839e28243977145a2d3465760f98141313253a75227?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1c90f4c07fe0505712a3839e28243977145a2d3465760f98141313253a75227?s=96&d=wp_user_avatar&r=g","caption":"Jono Luk"},"description":"Jono Luk is Vice President of Product Management with Cisco Webex. This is Jono\u2019s second tour of business with Webex! He currently runs several teams in the Webex business including: the Product Management (PM) group that delivers Webex\u2019s Contact Center and Customer Engagement offerings, as well as the PM team focused on empowering customer administrators, Security &amp; Compliance teams, and Cisco\u2019s partners to deploy and manage Webex, and the PM team responsible for ensuring Webex\u2019s solutions are available to customers across all countries\/markets and government sectors. Prior to re-joining Cisco, he was VP of Product at Truveta - a Seattle healthcare technology startup seeking to Save Lives with Data. At Truveta, Jono\u2019s team built the core product that enabled healthcare data to be brought together from many disparate healthcare systems and sources, then harmonized and anonymized for the purposes of advanced clinical research at a scale never seen before\u2013 all while protecting patient privacy. Throughout his career, Jono has held a variety of technology and business roles \u2013 from Microsoft where he helped start the Office 365, SharePoint Online and the Azure Active Directory businesses, to his previous roles with Cisco where he built teams to tackle a wide range of healthcare, collaboration and business development and strategy problems. Outside of work, Jono is on the executive board for Therapeutic Health Services, a Seattle-area non-profit that supports individuals and families manage mental health and substance abuse to help them lead healthy and productive lives in their communities. He is also on the Executive Council for iUrban Teen, a STEM+Arts education program that brings together underrepresented teens and young adults for career exploration and mentoring. Jono was born and raised in Vancouver, Canada. He originally moved to Seattle for an internship with Microsoft in 2004 and has never left! Jono has always enjoyed the outdoors \u2013 spending time skiing in the winters and camping in the summer. His Netflix, Prime Video and Paramount+ subscriptions are well-exercised, but he can just as easily be found enjoying Seattle Opera or the Seattle Symphony.","sameAs":["https:\/\/www.linkedin.com\/in\/jonoluk\/","https:\/\/x.com\/https:\/\/twitter.com\/itsjustjono?"],"url":"https:\/\/blog.webex.com\/es\/contributors\/jonoluk-2\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/posts\/389828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/users\/5354"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/comments?post=389828"}],"version-history":[{"count":0,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/posts\/389828\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/media?parent=389828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/categories?post=389828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.webex.com\/es\/wp-json\/wp\/v2\/tags?post=389828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}