{"id":381040,"date":"2021-10-26T12:45:00","date_gmt":"2021-10-26T19:45:00","guid":{"rendered":"https:\/\/blog.webex.com\/uncategorized-fr\/assurez-la-perennite-de-votre-strategie-devenement-marketing\/"},"modified":"2024-09-17T23:36:47","modified_gmt":"2024-09-18T06:36:47","slug":"assurez-la-perennite-de-votre-strategie-devenement-marketing","status":"publish","type":"post","link":"https:\/\/blog.webex.com\/fr\/uncategorized-fr\/assurez-la-perennite-de-votre-strategie-devenement-marketing\/","title":{"rendered":"Assurez la p\u00e9rennit\u00e9 de votre strat\u00e9gie d\u2019\u00e9v\u00e9nement marketing"},"content":{"rendered":"<h2>Am\u00e9liorez le retour sur investissement de vos \u00e9v\u00e9nements et l\u2019exp\u00e9rience des participants avec les \u00e9v\u00e9nements hybrides<\/h2>\n<h2><strong>\u00c9v\u00e9nements parall\u00e8les avec le travail hybride<\/strong><\/h2>\n<p>Il y a quelques mois, de nombreuses personnes se pr\u00e9paraient \u00e0 retourner au bureau mais nous avons tous d\u00fb continuer le travail \u00e0 distance.\u00a0 M\u00eame si les gens finiront par retourner au travail, l\u2019incertitude que nous avons aujourd\u2019hui continue de contrecarrer m\u00eame les plans les plus soigneusement \u00e9labor\u00e9s. Alors qu\u2019un nuage d\u2019incertitude plane sur un retour au travail en pr\u00e9sentiel, les responsables du marketing et de l\u2019\u00e9v\u00e9nementiel sont confront\u00e9s \u00e0 la m\u00eame incertitude lorsqu\u2019ils envisagent un retour aux \u00e9v\u00e9nements en pr\u00e9sentiel.<\/p>\n<p>Les entreprises s\u2019appuient sur des conf\u00e9rences, des s\u00e9minaires et des salons pour g\u00e9n\u00e9rer des revenus, des ventes et des parrainages, ainsi que pour cr\u00e9er une notori\u00e9t\u00e9 de marque sur le march\u00e9. Mais surtout, les \u00e9v\u00e9nements restent essentiels pour \u00e9tablir des relations plus solides et durables avec les clients. Ces besoins n\u2019ont pas disparu et les entreprises ont donc \u00e9t\u00e9 oblig\u00e9es de repenser la fa\u00e7on dont elles organisent ces grands \u00e9v\u00e9nements pour le public, \u00e0 la fois \u00e0 distance et en pr\u00e9sentiel.<\/p>\n<h2><strong>Des changements dans les attentes <\/strong><\/h2>\n<p>Tout comme les logiciels de r\u00e9union et de collaboration, les logiciels d\u2019\u00e9v\u00e9nementiel ont acc\u00e9l\u00e9r\u00e9 l\u2019innovation en mettant l\u2019accent sur la convivialit\u00e9, l\u2019exp\u00e9rience des participants et l\u2019\u00e9tendue des fonctionnalit\u00e9s pour aider les clients \u00e0 r\u00e9pondre \u00e0 l\u2019\u00e9volution des attentes.<\/p>\n<p>Par exemple, il y a \u00e0 peine quelques ann\u00e9es, diffuser un discours en direct sur une page Web ou un canal social dans le cadre d\u2019un \u00e9v\u00e9nement en pr\u00e9sentiel passait pour une exp\u00e9rience hybride. Aujourd\u2019hui, les participants aux \u00e9v\u00e9nements s\u2019attendent \u00e0 des exp\u00e9riences plus interactives, engageantes et pertinentes. Ce sont les participants \u00e0 l\u2019\u00e9v\u00e9nement qui dictent comment, quand et o\u00f9 ils souhaitent participer. Il appartient aux entreprises d\u2019\u00e9laborer des strat\u00e9gies qui donnent la priorit\u00e9 \u00e0 l\u2019exp\u00e9rience des participants et de fournir une exp\u00e9rience optimale, que ce soit en ligne, en pr\u00e9sentiel ou une combinaison des deux.<\/p>\n<h2><strong>Comment Webex peut aider les leaders du marketing et de l\u2019\u00e9v\u00e9nementiel<\/strong><\/h2>\n<p>Au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e, Webex a r\u00e9alis\u00e9 des investissements importants dans les plateformes technologiques existantes, ainsi que l\u2019introduction de nouveaux outils pour aider \u00e0 r\u00e9pondre aux besoins croissants des clients. En effet, si vous rejoignez WebexOne cette ann\u00e9e, vous constaterez que l\u2019int\u00e9gralit\u00e9 de l\u2019\u00e9v\u00e9nement est h\u00e9berg\u00e9e sur Socio, la toute derni\u00e8re solution \u00e9v\u00e9nementielle de la famille Webex.<\/p>\n<blockquote><p><strong>Webex est la seule entreprise capable de vous apporter la puissance des r\u00e9unions, des webinaires et des \u00e9v\u00e9nements hybrides dans une seule suite de produits. Aujourd\u2019hui, nous sommes fiers d\u2019annoncer le portefeuille d\u2019\u00e9v\u00e9nements Webex \u2013 r\u00e9unissant <a href=\"https:\/\/www.webex.com\/webinar.html\">Webex Webinars<\/a>* et <a href=\"https:\/\/socio.events\">Socio<\/a> en tant qu\u2019ensemble puissant de solutions \u00e9v\u00e9nementielles.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Announcing the Webex Events Portfolio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rJ683qofSSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/blockquote>\n<p>Des webinaires aux \u00e9v\u00e9nements multi-sessions, des conf\u00e9rences aux salons, des communaut\u00e9s continuellement engag\u00e9es aux moments d\u2019\u00e9v\u00e9nements magiques, les clients peuvent d\u00e9sormais organiser des \u00e9v\u00e9nements avec n\u2019importe quel format, type, taille et exp\u00e9rience.\u00a0 Que vous organisiez un \u00e9v\u00e9nement virtuel, en pr\u00e9sentiel ou hybride, le portefeuille Webex Events vous couvre.<\/p>\n<p>Nous sommes \u00e9galement ravis d\u2019annoncer la nouvelle int\u00e9gration Slido pour les webinaires Webex et Socio. Avec elle; vous aurez plus de moyens d\u2019interagir avec votre public \u00e0 l\u2019aide de sondages, de quiz et d\u2019enqu\u00eates personnalis\u00e9s.<\/p>\n<h2><strong>Socio \u2013 gestion d\u2019\u00e9v\u00e9nements de bout en bout pour les \u00e9v\u00e9nements virtuels, en pr\u00e9sentiel et hybrides<\/strong><\/h2>\n<p>Socio relie les \u00e9v\u00e9nements virtuels et en pr\u00e9sentiel \u00e0 la technologie \u00e9v\u00e9nementielle hybride pour cr\u00e9er des \u00e9v\u00e9nements connect\u00e9s avec des exp\u00e9riences partag\u00e9es et unifi\u00e9es, peu importe o\u00f9 vos participants se trouvent. Cliquez <a href=\"https:\/\/www.webex.com\/content\/dam\/wbx\/us\/infographic\/five_unique_ways_to_enhance_your_events_cm-2888.pdf\">ici<\/a> pour en savoir plus.<\/p>\n<p><a href=\"https:\/\/blog.webex.com\/wp-content\/uploads\/2021\/11\/Socio-Agenda-App_resize-scaled-2.jpg\"><br \/>\n  <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-378139 size-full\" src=\"https:\/\/blog.webex.com\/wp-content\/uploads\/2021\/11\/Socio-Agenda-App_resize-scaled-2.jpg\" alt=\"Application d\u2019agenda Socio\" width=\"2560\" height=\"1801\" \/><br \/>\n<\/a><\/p>\n<p>Les fonctionnalit\u00e9s riches et les exp\u00e9riences famili\u00e8res aux utilisateurs incluent une configuration simple du hub d\u2019\u00e9v\u00e9nements via la m\u00e9thode glisser-d\u00e9poser, des fonctionnalit\u00e9s personnalisables pour l\u2019image de marque, la billetterie, la mise en r\u00e9seau des participants et m\u00eame des options de parrainage et de ludification.<\/p>\n<p>En plus des fonctionnalit\u00e9s sur site existantes de Socio, dont certaines incluent des applications d\u2019\u00e9v\u00e9nements mobiles, la recherche de clients potentiels, l\u2019affichage en direct et plus encore, Socio <a href=\"https:\/\/socio.events\/blog\/socio-announces-event-check-in-badge-printing-solution\">ajoutera encore plus de fonctionnalit\u00e9s<\/a> pour aider les clients lorsqu\u2019ils commencent \u00e0 revenir aux \u00e9v\u00e9nements en pr\u00e9sentiel. \u00a0Les prochaines options d\u2019inscription, d\u2019enregistrement et d\u2019impression de badges num\u00e9ris\u00e9s en pr\u00e9sentiel vous aideront \u00e0 assurer la s\u00e9curit\u00e9 des participants \u00e0 votre \u00e9v\u00e9nement et \u00e0 offrir une exp\u00e9rience d\u2019\u00e9v\u00e9nement plus rationalis\u00e9e.<\/p>\n<h2><strong>Webex Webinars (anciennement Webex Events) \u2013 \u00e9v\u00e9nements virtuels simples et intuitifs con\u00e7us pour<\/strong> <strong>des exp\u00e9riences \u00e9volutives et interactives<\/strong><\/h2>\n<p>Lorsqu\u2019une solution pour des types d\u2019\u00e9v\u00e9nements moins complexes est n\u00e9cessaire, comme des webinaires, des r\u00e9unions g\u00e9n\u00e9rales et des sessions de formation, Webex Webinars offre aux entreprises un moyen fiable et s\u00e9curis\u00e9 d\u2019atteindre des publics. Gr\u00e2ce \u00e0 la mod\u00e9ration, au contr\u00f4le et aux fonctionnalit\u00e9s interactives, vous disposez de tout ce dont vous avez besoin pour organiser des \u00e9v\u00e9nements r\u00e9ussis. Et maintenant, avec l\u2019introduction du portefeuille d\u2019\u00e9v\u00e9nements, l\u2019application Webex Events sera renomm\u00e9e Webex Webinars.<\/p>\n<p><a href=\"https:\/\/blog.webex.com\/wp-content\/uploads\/2021\/11\/Webex-Webinars-1.gif\"><br \/>\n  <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-378119 size-full\" src=\"https:\/\/blog.webex.com\/wp-content\/uploads\/2021\/11\/Webex-Webinars-1.gif\" alt=\"Webex Webinars\" width=\"800\" height=\"570\" \/><br \/>\n<\/a><\/p>\n<p>\u00a0<\/p>\n<p>Webex Webinars offre des fonctionnalit\u00e9s permettant d\u2019atteindre jusqu\u2019\u00e0 100\u00a0000\u00a0participants. Organisez des \u00e9v\u00e9nements avec des sessions hautement interactives qui incluent des sondages, des questions-r\u00e9ponses, une gestion simple du contenu et des conf\u00e9renciers, et bient\u00f4t, des salles scind\u00e9es.**<\/p>\n<h2><strong>Vers des \u00e9v\u00e9nements hybrides<\/strong><\/h2>\n<p>\u00c0 l\u2019instar du lieu de travail, les strat\u00e9gies \u00e9v\u00e9nementielles doivent \u00eatre repens\u00e9es pour des exp\u00e9riences hybrides. Webex se consacre \u00e0 fournir des solutions \u00e9v\u00e9nementielles s\u00e9curis\u00e9es, \u00e9volutives et robustes qui aident les clients \u00e0 s\u2019adapter aux besoins changeants de leur entreprise. \u00a0Nous sommes impatients de continuer \u00e0 travailler avec nos partenaires et nos clients car ensemble, nous changeons la fa\u00e7on dont les \u00e9v\u00e9nements sont organis\u00e9s pour le mieux.<\/p>\n<blockquote><p>En savoir plus sur les solutions d\u2019\u00e9v\u00e9nements hybrides Webex lors des \u00c9v\u00e9nements hybrides \u00e0 <a href=\"https:\/\/www.webex.com\/?utm_medium=Website&#038;utm_source=WDCBlog&#038;utm_campaign=2021_wx1&#038;utm_content=Hybrid_Events_Leonard\">Webex One<\/a>.<\/p><\/blockquote>\n<p><em>Note de bas de page<\/em><\/p>\n<p><em>*Le changement de nom de Webex Events n\u2019aura aucun impact sur les fonctionnalit\u00e9s du produit.\u00a0 <\/em><\/p>\n<p><em>**Les fonctionnalit\u00e9s varient selon la taille du public.<\/em><\/p>\n<p><strong>En savoir plus<\/strong><\/p>\n<p><a href=\"https:\/\/blog.webex.com\/fr\/travail-hybride\/ameliorer-le-travail-et-les-experiences-des-clients-dans-un-monde-hybride\/\">Am\u00e9liorer le travail et les exp\u00e9riences client dans un monde hybride<\/a><\/p>\n<p><a href=\"https:\/\/blog.webex.com\/fr\/gestion-des-evenements\/six-strategies-essentielles-pour-le-succes-dun-evenement-hybride\/\">Six strat\u00e9gies essentielles pour r\u00e9ussir vos \u00e9v\u00e9nements hybrides<\/a><\/p>\n<p><a href=\"https:\/\/blog.webex.com\/fr\/visioconferences\/quoi-de-neuf-dans-webex-octobre-2021\/\">Quoi de neuf chez Webex\u00a0? Octobre\u00a02021<\/a><\/p>\n<p><a href=\"https:\/\/www.webex.com\/webinar.html\">En savoir plus sur Webex Events<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am\u00e9liorez le retour sur investissement de vos \u00e9v\u00e9nements et l\u2019exp\u00e9rience des participants avec les \u00e9v\u00e9nements hybrides \u00c9v\u00e9nements parall\u00e8les avec le [&hellip;]<\/p>\n","protected":false},"author":5557,"featured_media":379508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5253,2770],"tags":[4551,2890,5782,2066,5350,5672,2393,5467],"class_list":["post-381040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-fr","category-uncategorized-fr","tag-audience-engagement","tag-evenements-hybrides","tag-implication-du-public","tag-outils-de-collaboration","tag-slido-fr","tag-solutions-de-collaboration","tag-travail-hybride","tag-webex-events-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assurez la p\u00e9rennit\u00e9 de votre strat\u00e9gie d\u2019\u00e9v\u00e9nement marketing | Webex Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.webex.com\/collaboration\/hybrid-work\/future-proof-your-marketing-event-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assurez la p\u00e9rennit\u00e9 de votre strat\u00e9gie d\u2019\u00e9v\u00e9nement marketing | Webex Blog\" \/>\n<meta property=\"og:description\" content=\"Am\u00e9liorez le retour sur investissement de vos \u00e9v\u00e9nements et l\u2019exp\u00e9rience des participants avec les \u00e9v\u00e9nements hybrides \u00c9v\u00e9nements parall\u00e8les avec le [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.webex.com\/collaboration\/hybrid-work\/future-proof-your-marketing-event-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Webex Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T19:45:00+00:00\" \/>\n<meta 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