{"id":390253,"date":"2022-03-01T12:36:31","date_gmt":"2022-03-01T20:36:31","guid":{"rendered":"https:\/\/blog.webex.com\/uncategorized-it\/webex-connect-come-i-provider-di-servizi-possono-sfruttare-lopportunita-cpaas\/"},"modified":"2022-03-01T12:36:31","modified_gmt":"2022-03-01T20:36:31","slug":"webex-connect-come-i-provider-di-servizi-possono-sfruttare-lopportunita-cpaas","status":"publish","type":"post","link":"https:\/\/blog.webex.com\/it\/esperienza-clienti\/webex-connect-come-i-provider-di-servizi-possono-sfruttare-lopportunita-cpaas\/","title":{"rendered":"Webex Connect: come i provider di servizi possono sfruttare ..."},"content":{"rendered":"<h2><strong>\u00c8 arrivato il momento per i provider di servizi di trovare il loro posto nel mercato delle piattaforme di comunicazione cloud <\/strong><\/h2>\n<p>Negli ultimi mesi ho avuto il piacere di lavorare a stretto contatto con il mio collega Thomas Boesen, Regional Sales Director. Thomas guida la nostra offerta CPaaS per provider di servizi nell&#8217;area EMEAR e in vista del Mobile World Congress 2022 ha riassunto perch\u00e9 crede che i provider di servizi possano sfruttare l&#8217;opportunit\u00e0 CPaaS.<\/p>\n<p>Richard Branson notoriamente ha detto, &#8220;<em>Se qualcuno ti offre un&#8217;incredibile opportunit\u00e0 ma non sei sicuro di poterla sfruttare al meglio, rispondi di s\u00ec, quindi scopri come fare in seguito<\/em>&#8220;. La citazione descrive perfettamente la situazione in cui i provider di servizi si trovano di fronte all&#8217;opportunit\u00e0 di una piattaforma di comunicazioni come servizio (CPaaS).<\/p>\n<p>Il mercato CPaaS sta crescendo in modo esponenziale e, secondo l&#8217;IDC, \u00e8 previsto un aumento fino a 17,7 miliardi di dollari entro il 2024. Le aziende in tutti i settori stanno gi\u00e0 sfruttando le API e le funzionalit\u00e0 di comunicazione in tempo reale offerte da provider CPaaS per trasformare in modo pi\u00f9 efficiente le loro strategie di interazione e offerta di servizi ai propri clienti.<\/p>\n<p>La sfida per i provider di servizi \u00e8 come sfruttare al massimo l&#8217;opportunit\u00e0 CPaaS quando le risorse di comunicazione sottostanti, come SMS, RCS e dati di utilizzo mobili necessari per offrire esperienze clienti complete, coinvolgenti e conversazionali vengono fornite sulle proprie reti.<\/p>\n<h2><strong>Partnership con fornitori CPaaS, il percorso da seguire<\/strong><\/h2>\n<p>Gartner indica nei suoi quattro pilastri chiave per il successo di Telco nel report sul mercato CPaaS, che \u00e8 troppo tardi per i provider di servizi affidarsi esclusivamente alla crescita organica quando creano o espandono la propria offerta di soluzioni CPaaS.<\/p>\n<p>Al contrario, devono cercare di stabilire una partnership di piattaforma con provider CPaaS esistenti per creare una proposta di valore che incorpori funzionalit\u00e0 CPaaS all&#8217;interno della propria offerta, migliorando contemporaneamente le competenze del proprio personale per diventare un fornitore. La domanda \u00e8, che tipo di piattaforma CPaaS devono cercare?<\/p>\n<h2><strong>Webex Connect,un&#8217;offerta CPaaS doppia <\/strong><\/h2>\n<p>Webex Connect \u00e8 una soluzione CPaaS di livello enterprise, che offre una singola piattaforma centralizzata per creare e gestire applicazioni di coinvolgimento dei clienti end-to-end.<\/p>\n<p>Fornisce uno strumento low-code esteso che consente agli sviluppatori, gli architetti di soluzioni, i responsabili di prodotti e altri utenti in tutta l&#8217;azienda di dare il proprio contributo all&#8217;esperienza clienti e accelerare la velocit\u00e0 di commercializzazione. La piattaforma agisce come il collante tra sistemi back-end e canali di comunicazione ai clienti, consentendo l&#8217;offerta di percorsi cliente end-to-end che mantengono contesto nel tempo e nei canali.<\/p>\n<p>Cosa rende Webex Connect diverso da altre soluzioni \u00e8 che risolve due problemi per i provider di servizi, in primo luogo possono potenziare le iniziative di trasformazione delle proprie esperienze clienti e in secondo luogo possono fornire Webex Connect ai propri clienti aziendali.<\/p>\n<p>Webex Connect offre ai propri clienti aziendali una piattaforma di coinvolgimento dei clienti completa che fa emergere, aggrega e fa fruttare le proprie funzionalit\u00e0 di rete e API e contemporaneamente consente loro di ottenere ricavi attraverso tariffe per licenze software.<\/p>\n<p>Inoltre, i provider di servizi possono sfruttare nuove opportunit\u00e0 di messaggistica digitale. Canali come Apple Messages for Business e WhatsApp sono sempre pi\u00f9 utilizzati per il coinvolgimento di aziende e consumatori. Tramite Webex Connect, i provider di servizi possono offrire e far fruttare questi canali dove prima non avevano alcun coinvolgimento nella catena di valori.<\/p>\n<h2><strong>Parla con noi al Mobile World Congress<\/strong><\/h2>\n<p>Se partecipi al Mobile World Congress a Barcellona, siamo molto lieti di incontrarti al nostro stand <span>n.<\/span>3E30, nella Hall 3 dal 28<sup><\/sup> febbraio al 3<sup><\/sup> marzo. Vieni e prova Webex Connect con diverse demo LIVE.<\/p>\n<p><strong>Ulteriori informazioni<\/strong><\/p>\n<p><a href=\"http:\/\/www.webex.com\/products\/cpaas.html\">Sito Web Webex Connect<\/a><\/p>\n<p><a href=\"https:\/\/blog.webex.com\/it\/esperienza-clienti\/ogni-interazione-conta-con-la-piattaforma-cpaas-per-aziende\/\">Ogni interazione conta con la piattaforma CPaaS per aziende<\/a><\/p>\n<p><a href=\"https:\/\/blog.webex.com\/it\/lavoro-ibrido\/miglioramento-delle-esperienze-di-lavoro-e-dei-clienti-in-un-mondo-ibrido\/\">Miglioramento delle esperienze di lavoro e dei clienti in un mondo ibrido<\/a><\/p>\n<p><strong>Riferimento<\/strong><\/p>\n<p><a href=\"https:\/\/www.gartner.com\/en\/documents\/4001985-4-key-pillars-to-telco-success-in-the-cpaas-market\">Gartner Research\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 arrivato il momento per i provider di servizi di trovare il loro posto nel mercato delle piattaforme di comunicazione [&hellip;]<\/p>\n","protected":false},"author":5563,"featured_media":389897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1565],"tags":[15099,2092],"class_list":["post-390253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esperienza-clienti","tag-customer-journey","tag-strumenti-di-collaborazione"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webex Connect: come i provider di servizi possono sfruttare l&#039;opportunit\u00e0 CPaaS | Webex Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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He manages a team of highly specialized architects and managers. Johan also represents the EMEAR requirements towards Cisco\u2019s Collaboration Business Units. Every year, this operation represents &gt;&gt;&gt; 1 Billion USD in product and services, operated either direct or via partners. He is a fan of complex topics like compliance &amp; privacy, monetisation of Collaboration APIs and codesigning product strategies for cloud deployments. Since joining Cisco in 1999, Johan has held various positions, including engineering, business development, sales and management. A pivotal moment happened when Johan joined the Cloud focused team in 2009, only 1 year after Cisco acquired Webex. He thoroughly understands the SaaS and on-premise business and how Cisco now embraces our journey to the cloud through native and hybrid deployments. Johan was also responsible for go-to-market strategies for various collaboration products in EMEAR and has been awarded the top 1% tech champions reward at Cisco in 2012. During his leadership roles, he received multiple manager excellence awards, making him part of the top 10% of Cisco people managers. Outside of Cisco, Johan loves teaching Python and Scratch to his 3 kids, loves transformational plays and thrives on change and a good challenge. He holds a bachelor and masters degree in engineering, ran his own VoIP broker business startup and is a proud online gamer. He is also an advisor to the university of Royal Holloway (school of management) on their digitization programme.","url":"https:\/\/blog.webex.com\/it\/contributors\/j_vanpuymbrouck\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.webex.com\/it\/wp-json\/wp\/v2\/posts\/390253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.webex.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.webex.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.webex.com\/it\/wp-json\/wp\/v2\/users\/5563"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.webex.com\/it\/wp-json\/wp\/v2\/comments?post=390253"}],"version-history":[{"count":0,"href":"https:\/\/blog.webex.com\/it\/wp-json\/wp\/v2\/posts\/390253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.webex.com\/it\/wp-json\/wp\/v2\/media\/389897"}],"wp:attachment":[{"href":"https:\/\/blog.webex.com\/it\/wp-json\/wp\/v2\/media?parent=390253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.webex.com\/it\/wp-json\/wp\/v2\/categories?post=390253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.webex.com\/it\/wp-json\/wp\/v2\/tags?post=390253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}