If you’re a small business owner, you probably wear a lot of different hats, taking on tasks that would otherwise be handed off to a specific department in a larger organization. However, there are some tasks that every successful entrepreneur sees to on a daily basis. Taking time out of your busy schedule to tackle those tasks will improve productivity, staff morale, and business operations in general.
Dedicate some time to these four day-to-day activities to keep your small business running smoothly:
1.Delegate when necessary
Having built the organization from the ground up, owners of growing businesses have put a lot of stake into the success of their companies. That can lead decision-makers to take on far too much work than they can reasonably handle. Successful small business owners know when to tackle a job themselves and when to delegate that task to an employee.
Delegating work is especially important as the business becomes more complex. At a certain point, it becomes impractical and wasteful for small business owners to continue doing work that could be easily handled by an employee.
Handing off the work that’s done in the trenches gives organizational leaders more time and bandwidth to focus on the big picture: mapping out business strategies and managing overall operations.
2.Update your social networks
Whether your business has a dedicated employee managing your social media accounts or it’s done in an unofficial capacity, business leaders should keep tabs on their social networks. Maintaining a strong social media presence is more important than ever, with 77% of small businesses using these platforms to support sales, customer service, marketing, and other critical needs, according to a 2018 SCORE report.
Spend time each day checking in on every social network your business uses, including Twitter, Instagram, Facebook, and LinkedIn. Respond to customers who have reached out, share interesting industry news, advertise deals and discounts, and promote any content marketing work you’ve done recently.
If your social media pages are only updated once in a blue moon, they will never gain any real traction with your customers. So, make it a daily habit to take the pulse of your followers and expand your social media presence.
3.Respond to customer feedback
Social networks are just one avenue customers will use to engage with your brand. Online business directories like Yelp, Google My Business, and Yellowpages make it easier than ever for customers to leave feedback for an organization in a very public setting.
It’s important to respond to both positive and negative comments your business receives on these sites. In many cases, potential customers will go to Yelp, Google, or another site to read up on other people’s experiences. Social proof is a powerful force when it comes to purchasing decisions, and if your listings have negative reviews, it could make a prospective customer think twice.
These business directories give organizations the opportunity to respond to reviews and tell their side of the story. So, if a customer leaves a bad review, but they are leaving out some important context to their experience or are misrepresenting events, explaining your view of the situation can set the record straight.
In situations where customer complaints are completely valid, publicly apologizing and taking actionable steps to correct the problem can go a long way toward not just making things right with that individual, but showing potential customers that your business values their experience.
Don’t be too humble about receiving good comments from satisfied customer, either. That’s a good opportunity to reiterate your business’s commitment to making sure every customer walks away happy. It also helps build engagement with returning customers and sow the seeds of brand loyalty.
4.Check in with your employees
Depending on the setup of an organization, business owners may be working right alongside their staff members or entrusting key business processes to contractors or remote employees. Keeping up-to-date on employees you see every day is relatively easy – less so if you have telecommuters contributing to projects and working with a great deal of autonomy.
Make it a point to check in with as many staff members as you can every day to see the progress they’re making on their assignments, and just to take a temperature check on their state of mind. Everyone knows it costs more to replace a lost customer than to retain existing ones – that holds true for employees as well.
A 2017 Employee Benefit News study revealed that replacing an employee can cost as much as 33% of their base salary. So, if a staff member making $45,000 decides to leave the organization, the business will wind up spending roughly $15,000 recruiting and onboarding his or her replacement.
Small business owners can head off the costs of employee turnover – as well as get regular progress updates – by staying in touch with both on-site staff and remote workers on a daily basis. Web conferencing software provides a more personal touch to check-ins, letting both parties see each other’s reactions as if they were talking in person.
Face-to-face communications through video conferencing platforms help create a stronger bond between small business owners and their employees. That will increase employee satisfaction and keep your most valued staff members in the fold.
Try Cisco Webex today and see for yourself how easy it is to keep your teams in sync.
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