Infographic: Is Your Marketing Suffering from Content Fatigue?
Marketers are looking for ways to stand out in the crowd and many are using online content to reach their customers with the right message in real time. In fact, the Content Marketing Institute found that 76% of B2B marketers plan to produce more content this year than the year prior.
One drawback to this big content push? Content fatigue.
It may sound like a consequence of staying up late to cram for final exams, but content fatigue is very real for audiences overwhelmed by infographics, white papers, “listicals” and a barrage of social media posts. So while all of the information marketers are sharing is probably appealing to potential customers, there is a critical balance when determining how and when to release it to keep your audience engaged.
If you’re unsure if content fatigue is creeping its way into your marketing, there are ways to identify it and beat it before your results take a hit. Check out the infographic below to see how fresh approaches to audience engagement – like webinars and online events– can keep your content marketing strategy on the right track.
Oct 16, 2020 — Nishchala Singhal, Kathryn Parkes, & Mani Pande
Oct 14, 2020 — Paulo Jorge N. Correia
Sep 14, 2020 — Arushi Raghuvanshi
Aug 18, 2020 — Connie Tang
Jul 27, 2020 — Cole Callahan
Mar 02, 2020 — Sri Srinivasan, SVP and GM, Team Collaboration Group at Cisco
Feb 07, 2020 — Webex Team
Dec 13, 2019 — Jillian Zimmerman
Nov 18, 2019 — Jillian Zimmerman
Nov 04, 2019 — Webex Team
Oct 30, 2019 — Webex Team
Oct 10, 2019 — Webex Team
Oct 07, 2019 — Rai Johnson
Sep 03, 2019 — Connie Tang
Aug 21, 2019 — Kacy Kizer
Aug 01, 2019 — Connie Tang
Jun 27, 2019 — Mark Miller
May 30, 2019 — Deepa Mahendraker
May 16, 2019 — Juan Gallardo
Apr 02, 2019 — Mandy Yeung