Selling Tools Of The Trade: What Are The Must-Haves?

In sales, charisma and a high-wattage smile can never steer you wrong. However, modern sales pros know that understanding customer business challenges – and effectively mapping product offerings that solve them – are the best trade “secrets.”

In fact, Aberdeen Research Group revealed that Best-in-Class sales organizations are 66 percent more proficient at understanding their prospects’ business challenges compared to all others. To maximize the impact of customer knowledge, these teams are turning to collaborative and interactive sales technology.

Video-based selling is one example of these tools, helping sellers connect with buyers and understand their unique needs through in-person conversations from any location. In a new knowledge brief, Aberdeen explores the essential tools for sales success and shows you how to put them to work for your team. Learn more from Aberdeen’s “Selling Tools of the Trade: What Are the Must-Haves.”