Categories: Hybrid Work Video Conferencing

A new brand for a new era of inclusive hybrid work

Welcome to the era of hybrid work

Twenty-five years ago, Webex was born from a vision that collaboration is more than verbal conversations – that 80 percent of communication is non-verbal and video conferencing allows people to collaborate more effectively. At the time, video conferencing was reserved for a select few and not inclusive for all. Webex changed all that. Hybrid work

And twenty-five years later, from our founding as the industry’s first video conferencing solution, we continue to innovate to meet our customers’ evolving needs. Webex now provides a powerhouse portfolio of collaboration products, including Calling, Meetings, Messaging, Polling, and Events that span the most sophisticated conference rooms to headsets and personal webcams.

We are about to experience a disruption just as momentous as last year’s sudden shift to remote work. As the world slowly comes out of the pandemic, companies are starting to contemplate a future of hybrid work where some people will work from home, some from the office, and some anywhere in between.

Because innovation has always remained at the heart of Webex, we are ready to address the most pressing concerns of our customers as they make that transition. Building upon our most recent learnings on remote work realities the global pandemic taught us, today we are excited to launch a new Webex Suite. 

The new Webex Suite represents our commitment to helping our customers and partners achieve their highest potential as they move from the old world of remote work to the new world of hybrid work. Inclusivity is at the heart of Webex, and this value system is embodied in our brand. It is also the beating heart of Cisco’s purpose – to power an inclusive future for all.

We are excited to share the new Webex Suite with you, along with our new brand system that embodies our commitment to lead the new era of hybrid work.

Unveiling the new Webex brand

We want to ensure our dedication to a simple, delightful user experience is clear in every interaction our customers have with us: our products that are used by millions of customers today, our website that reaches millions of readers, and the presentations we deliver to live and virtual audiences of all sizes.

We use our own products daily and rely on Webex to overcome distance gaps, time zones, and language barriers. My team of marketers spans multiple continents, languages, and time zones, but they feel like they live next door. We relentlessly focus on quality and simplicity, and we are passionate and proud of our journey and the story it continues to shape.

Our Webex brand system is much more than logos or colors. It’s a reflection of our purpose. Our new logo was inspired by our guiding design principle of inclusion, a core value that is at the heart of everything we do. Introducing Webex by Cisco.

Our new logo – the “W” is a rotating double helix which showcases two hands coming together – the perfect metaphor for teams in flow, each member participating and contributing equally to create something wonderful.

We embrace organic curves and roundedness in our graphic language. It’s a reflection of our belief that collaboration should feel familiar and easy for everyone, representing the diversity of choice…so you can be you.

Our photography represents a global population across geographies, diversities, age groups, and locations.

Every part of our new design system is intentional. A vibrant color palette, dynamic color gradients, intuitive illustration and iconography, and strong typographic hierarchy represent the energy and excitement of collaboration…working in flow to get things done.

You inspired us to reimagine Webex, and we’re so excited to share it with you.

Global brand campaign – driving hybrid work

We are excited to tell our customers’ hybrid work transformation stories through our new global brand campaign, we are launching today. The first customer we are featuring in our campaign is McLaren F1 Team. Be sure to catch our McLaren F1 Team stories on many of your favorite TV channels like CNN, Fox Sports, skySPORTS, Foxtel, and many more. Stay tuned!

Celebrating a new world of work

Please join me in celebrating this new world of work — where we break down the boundaries between countries, languages, cultures, socioeconomic levels, and personality types; a world where we can enjoy and expect more inclusive and immersive ways to communicate, innovate, and collaborate.

This is an incredibly exciting time to launch our new Webex Suite. We are passionate about bringing our customers along with us to ensure they are successful as they navigate to hybrid work, but we recognize there are many challenges to tackle. The future of work will require a new approach – one that empowers inclusivity by putting people and their experiences first. Our vision began with improving human connections, and more than two decades later, it is more relevant than ever. We are excited to bring these new experiences to life, and we invite you to join us.

Aruna Ravichandran
CMO & VP, Webex

To learn more, register for our June 8 launch event, Hybrid Work. Made Real.

Learn more

Published by
Aruna Ravichandran

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