Whitepaper: Small Business Can Achieve More through Video Conferencing

Many up-and-coming businesses have the talent, ideas and agility to take on larger companies. Yet without the right technology to help them connect with clients, customers, and partners, these smaller players could be lost in a sea of competition. That may be why more small companies are tapping into the power of reliable video conference.

Meetings represent critical moments for smaller businesses as they expand beyond their area markets, but flying out to pursue every new opportunity can strain budgets and cause interruptions to productivity. In the end, tight resources can equal missed connections that could otherwise lead to new growth. But in today’s highly networked world, the feel of an in-person meeting can be achieved – along with desired meeting results – when leaders choose a video conference option that scales to their growing business needs.

Recently, IDG Research Services partnered with Cisco for an insightful look at the challenges smaller businesses face when it comes to impacting the marketplace, building their reputations and competing with larger brands. The study found that video conferences were an affordable and viable solution to overcome these obstacles. Explore the details in our joint whitepaper, “Small Businesses Achieve Larger Presence With Online Meetings.”