{"id":392834,"date":"2022-03-29T08:14:04","date_gmt":"2022-03-29T15:14:04","guid":{"rendered":"https:\/\/blog.webex.com\/uncategorized-zh-hant\/%e5%b1%95%e9%96%8b%e6%95%b8%e4%bd%8d%e5%82%b3%e8%a8%8a%e6%97%85%e7%a8%8b%e7%9a%84%e4%b8%89%e9%a0%85%e8%80%83%e9%87%8f%e5%9b%a0%e7%b4%a0\/"},"modified":"2022-03-29T08:14:04","modified_gmt":"2022-03-29T15:14:04","slug":"%e5%b1%95%e9%96%8b%e6%95%b8%e4%bd%8d%e5%82%b3%e8%a8%8a%e6%97%85%e7%a8%8b%e7%9a%84%e4%b8%89%e9%a0%85%e8%80%83%e9%87%8f%e5%9b%a0%e7%b4%a0","status":"publish","type":"post","link":"https:\/\/blog.webex.com\/zh-hant\/customer-stories\/%e5%b1%95%e9%96%8b%e6%95%b8%e4%bd%8d%e5%82%b3%e8%a8%8a%e6%97%85%e7%a8%8b%e7%9a%84%e4%b8%89%e9%a0%85%e8%80%83%e9%87%8f%e5%9b%a0%e7%b4%a0\/","title":{"rendered":"\u5c55\u958b\u6578\u4f4d\u50b3\u8a0a\u65c5\u7a0b\u7684\u4e09\u9805\u8003\u91cf\u56e0\u7d20"},"content":{"rendered":"<p>\u5ba2\u6236\u5e0c\u671b\u80fd\u900f\u904e\u65e5\u5e38\u4f7f\u7528\u7684\u7ba1\u9053\u8207\u4f01\u696d\u6e9d\u901a\u3002\u50b3\u8a0a\u6280\u8853\u65e5\u6f38\u5099\u53d7\u91cd\u8996\uff0c\u60a8\u7684\u4f01\u696d\u4e5f\u9700\u8981\u591a\u52a0\u5229\u7528\u9019\u9805\u6280\u8853\uff0c\u624d\u80fd\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5ba2\u6236\u9ad4\u9a57 (CX) \u9818\u57df\u4e2d\u4fdd\u6301\u9818\u5148\u5730\u4f4d\u3002\u96a8\u8457\u7576\u4eca\u6578\u4f4d\u7ba1\u9053\u65e5\u76ca\u591a\u5143\u800c\u5ee3\u6cdb\uff0c\u4f01\u696d\u9762\u81e8\u9078\u64c7\u6b63\u78ba\u7ba1\u9053\u53ca\u5411\u5ba2\u6236\u63d0\u4f9b\u8c50\u5bcc\u4e92\u52d5\u9ad4\u9a57\u7684\u58d3\u529b\u3002<\/p>\n<p>\u672a\u4f86\u6578\u4f4d\u50b3\u8a0a\u90e8\u9580\u4e3b\u7ba1 <a href=\"https:\/\/www.linkedin.com\/in\/ramy-riad\/\" target=\"_blank\" rel=\"noopener\">Ramy Riad<\/a> \u5728\u6578\u4f4d\u50b3\u8a0a\u9818\u57df\u7d2f\u7a4d\u5341\u591a\u5e74\u7684\u8c50\u5bcc\u7d93\u9a57\uff0c\u77ad\u89e3\u67d0\u4e9b\u4f01\u696d\u5e0c\u671b\u958b\u59cb\u63a1\u7528\u6216\u5f37\u5316\u6578\u4f4d\u7ba1\u9053\uff0c\u4ee5\u63d0\u4f9b\u7aef\u5c0d\u7aef\u5ba2\u6236\u65c5\u7a0b\uff0c\u5c0d\u6b64\uff0c\u4ed6\u5217\u8209\u4e09\u9805\u91cd\u8981\u7684\u8003\u91cf\u56e0\u7d20\u3002<\/p>\n<h2><strong>1.\u9078\u64c7\u5ba2\u6236\u6163\u7528\u7684\u7ba1\u9053<\/strong><\/h2>\n<p>\u5ba2\u6236\u5e0c\u671b\u8207\u4f01\u696d\u4ea4\u8ac7\u6642\uff0c\u80fd\u50cf\u8ddf\u670b\u53cb\u548c\u5bb6\u4eba\u5c0d\u8a71\u4e00\u6a23\u8f15\u9b06\u4fbf\u5229\u3002\u5982\u679c\u60a8\u7684\u4f01\u696d\u624d\u525b\u8d77\u6b65\u6216\u9084\u5728\u8003\u616e\u4f7f\u7528\u5176\u4ed6\u6578\u4f4d\u7ba1\u9053\uff0c\u5e02\u9762\u4e0a\u4e94\u82b1\u516b\u9580\u7684\u7ba1\u9053\u53ef\u80fd\u8b93\u4eba\u4e0d\u77e5\u6240\u63aa\u3002\u9996\u5148\uff0c\u60a8\u9700\u8981\u6839\u64da\u5ba2\u6236\u7684\u559c\u597d\u627e\u5230\u5408\u9069\u7684\u7ba1\u9053\u3002\u60a8\u53ef\u4ee5\u6536\u96c6\u548c\u8a55\u4f30\u5ba2\u6236\u8cc7\u6599\uff0c\u4ee5\u77ad\u89e3\u5ba2\u6236\u6163\u7528\u7684\u7ba1\u9053\u548c\u539f\u56e0\uff0c\u4e26\u91d0\u6e05\u4e0d\u540c\u5730\u5340\u6216\u4e0d\u540c\u5ba2\u6236\u7fa4\u4e4b\u9593\u7684\u559c\u597d\u5dee\u7570\uff0c\u5145\u5206\u638c\u63e1\u76f8\u95dc\u77e5\u8b58\uff0c\u4ee5\u6311\u9078\u6700\u5408\u9069\u7684\u7ba1\u9053\u3002<\/p>\n<p>\u6210\u529f\u7684\u6a19\u6e96\u5728\u65bc\u627e\u5230\u5ba2\u6236\u900f\u904e\u4e0d\u540c\u7ba1\u9053\u9032\u884c\u4e92\u52d5\u7684\u95dc\u9375\u4f7f\u7528\u6848\u4f8b\u3002\u5118\u7ba1<a href=\"https:\/\/live.imimobile.com\/l\/13622\/2022-03-07\/jh1xtp\" target=\"_blank\" rel=\"noopener\">\u7c21\u8a0a<\/a>\u53ef\u80fd\u6700\u9069\u5408\u7528\u65bc\u8eab\u5206\u9a57\u8b49\u8acb\u6c42\uff0c\u4f46 <a href=\"https:\/\/live.imimobile.com\/l\/13622\/2022-03-07\/jh1xtr\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a>\u3001<a href=\"https:\/\/live.imimobile.com\/l\/13622\/2022-03-07\/jh1xt7\" target=\"_blank\" rel=\"noopener\">Apple Messages for Business<\/a> \u4ee5\u53ca <a href=\"https:\/\/live.imimobile.com\/l\/13622\/2022-03-07\/jh1xt9\" target=\"_blank\" rel=\"noopener\">Google \u7684 Business Messages<\/a> \u7b49\u6578\u4f4d\u7ba1\u9053\u53ef\u80fd\u66f4\u9069\u5408\u8655\u7406\u5ba2\u6236\u670d\u52d9\uff0c\u8b93\u5ba2\u6236\u80fd\u5728\u65b9\u4fbf\u6642\u505a\u51fa\u56de\u61c9\u3002\u76f8\u8f03\u4e4b\u4e0b\uff0c<a href=\"https:\/\/live.imimobile.com\/l\/13622\/2022-03-07\/jh1xtc\" target=\"_blank\" rel=\"noopener\">Rich Communication Services (RCS)<\/a> \u63d0\u4f9b\u7684\u50b3\u8a0a\u7ba1\u9053\u5247\u76f8\u7576\u9069\u5408\u61c9\u7528\u65bc\u4e3b\u52d5\u901a\u77e5\u53ca\u884c\u92b7\u901a\u8a0a\u3002<\/p>\n<p>\u9078\u64c7\u6700\u80fd\u6eff\u8db3\u696d\u52d9\u4e0d\u540c\u9700\u6c42\u7684\u7ba1\u9053\u3002\u5148\u5f9e\u5c0f\u898f\u6a21\u958b\u59cb\u8a66\u9a57\uff0c\u4e4b\u5f8c\u518d\u6839\u64da\u5ba2\u6236\u7684\u53c3\u8207\u60c5\u5f62\u548c\u76f8\u95dc\u6307\u6a19\u8abf\u6574\u4f7f\u7528\u898f\u6a21\u3002\u91cd\u8981\u7684\u662f\uff0c\u8981\u8b93\u5ba2\u6236\u80fd\u5728\u9700\u8981\u7684\u6642\u5019\uff0c\u900f\u904e\u9019\u4e9b\u7ba1\u9053\u8207\u5c08\u54e1\u5373\u6642\u5c0d\u8ac7\u3002\u5f9e\u81ea\u52d5\u804a\u5929\u6a5f\u5668\u4eba\u6d41\u66a2\u5207\u63db\u5230 <a href=\"https:\/\/www.webex.com\/contact-center.html\" target=\"_blank\" rel=\"noopener\">Webex Contact Center<\/a> \u4e4b\u985e\u7684\u73fe\u5834\u5c08\u54e1\uff0c\u4fdd\u7559\u5c0d\u8a71\u7684\u4f86\u9f8d\u53bb\u8108\uff0c\u63d0\u4f9b\u5ba2\u6236\u6d41\u66a2\u7684\u500b\u4eba\u5316\u9ad4\u9a57\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-390101 aligncenter\" src=\"https:\/\/blog.webex.com\/wp-content\/uploads\/2022\/03\/mobile.jpg\" alt=\"\" width=\"904\" height=\"514\" \/><\/p>\n<p>\u00a0<\/p>\n<h2><strong>2.\u8a55\u4f30\u6210\u672c\u6548\u76ca<\/strong><\/h2>\n<p>\u6578\u4f4d\u50b3\u8a0a\u7ba1\u9053\u4e0d\u65b7\u6f14\u9032\uff0c\u5176\u4f7f\u7528\u7684\u5b9a\u50f9\u6a21\u5f0f\u4e5f\u5728\u6301\u7e8c\u6539\u8b8a\u3002\u6709\u5225\u65bc\u7c21\u8a0a\u4f9d\u6bcf\u5247\u8a0a\u606f 160 \u500b\u5b57\u5143\u7d71\u4e00\u6536\u8cbb\uff0cWhatsApp \u7b49\u6578\u4f4d\u7ba1\u9053\u63a1\u53d6\u4e0d\u540c\u7684\u5b9a\u50f9\u6a21\u5f0f\u3002\u4f8b\u5982\uff0c\u76ee\u524d Google \u7684 Business Messages \u4e0d\u76f4\u63a5\u5411\u4f01\u696d\u6536\u8cbb\uff0c\u4f46\u5982\u679c\u60a8\u9700\u8981\u900f\u904e Google \u7684\u5408\u4f5c\u5925\u4f34\u516c\u53f8\u9023\u7d50\u5230\u4ed6\u5011\u7684\u7ba1\u9053\uff0c\u5c31\u9700\u70ba\u4f7f\u7528\u8a72\u670d\u52d9\u4ed8\u8cbb\u3002\u5982\u679c\u662f RCS\uff0c\u60a8\u9700\u8981\u70ba\u500b\u5225\u7684\u8a0a\u606f\u4ed8\u8cbb\uff0c\u8207\u7c21\u8a0a\u7684\u8a08\u8cbb\u65b9\u5f0f\u985e\u4f3c\u3002<\/p>\n<p>\u6709\u8a31\u591a\u56e0\u7d20\u90fd\u6703\u5f71\u97ff\u5b9a\u50f9\uff08\u4f8b\u5982\u5730\u7406\u4f4d\u7f6e\u6216\u4f7f\u7528\u60c5\u6cc1\uff09\uff0c\u4f7f\u8a0a\u606f\u670d\u52d9\u7684\u5b9a\u50f9\u66f4\u52a0\u8907\u96dc\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u76ee\u524d RCS \u5728\u82f1\u570b\u4ee5\u5916\u7684\u5927\u90e8\u5206\u5e02\u5834\u90fd\u80fd\u514d\u8cbb\u4f7f\u7528\u3002WhatsApp \u5df2\u7d93\u6539\u63a1\u5c0d\u8a71\u5b9a\u50f9\u6a21\u5f0f\uff0c\u5141\u8a31\u5c0d\u8a71\u7dad\u6301\u958b\u653e 24 \u5c0f\u6642\u3002\u5982\u679c\u5ba2\u6236\u9078\u64c7\u52a0\u5165\u4e26\u4f9d\u5c0d\u8a71\u4ed8\u8cbb\uff0c\u4f01\u696d\u53ef\u4ee5\u555f\u52d5\u70ba\u671f 24 \u5c0f\u6642\u7684\u5c0d\u8a71\u3002<\/p>\n<p>\u5118\u7ba1\u5b9a\u50f9\u6a21\u5f0f\u6709\u6240\u4e0d\u540c\uff0c\u6578\u4f4d\u7ba1\u9053\u53ef\u5354\u52a9\u4f01\u696d\u63d0\u4f9b\u66f4\u8c50\u5bcc\u7684\u5ba2\u6236\u9ad4\u9a57\uff0c\u540c\u6642\u964d\u4f4e\u6210\u672c\u3002\u76f8\u8f03\u65bc\u900f\u904e\u8a9e\u97f3\u901a\u8a71\u8207\u5ba2\u6236\u4ea4\u8ac7\uff0c\u6216\u900f\u904e\u591a\u5247\u7c21\u8a0a\u5354\u52a9\u5ba2\u6236\u89e3\u6c7a\u554f\u984c\uff0c\u9078\u64c7 WhatsApp \u7b49\u975e\u540c\u6b65\u7ba1\u9053\u53ef\u8b93\u5c08\u54e1\u5728\u540c\u4e00\u6bb5\u6642\u9593\u5167\u8207\u591a\u4f4d\u5ba2\u6236\u5c0d\u8a71\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u901a\u5ba2\u6236\u670d\u52d9\u96fb\u8a71\u6301\u7e8c\u4e94\u5206\u9418\uff0c\u5c08\u54e1\u4ed8\u51fa\u7684\u6642\u9593\u6210\u672c\u5927\u7d04 25 \u7f8e\u5143\u3002\u82e5\u662f\u900f\u904e\u7c21\u8a0a\u5b8c\u6210\u76f8\u540c\u7684\u5c0d\u8a71\uff0c\u5ba2\u6236\u548c\u4f01\u696d\u4e4b\u9593\u5f80\u4f86\u7684\u8a0a\u606f\u53ef\u80fd\u591a\u9054 25 \u5247\u3002\u4ee5\u6bcf\u5247\u8a0a\u606f 2 \u7f8e\u5206\u8a08\u7b97\uff0c\u6210\u672c\u53ef\u80fd\u5c31\u8981 50 \u7f8e\u5206\u3002\u53e6\u4e00\u9805\u512a\u9ede\u662f\u5ba2\u6236\u7684\u53c3\u8207\u60c5\u5f62\u66f4\u4f73\uff0c\u800c\u9019\u6709\u52a9\u65bc\u4f01\u696d\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6 (CSAT)\u3002\u6211\u5011\u7684\u672a\u4f86\u50b3\u8a0a\u5718\u968a\u66fe\u5354\u52a9 <a href=\"https:\/\/live.imimobile.com\/l\/13622\/2022-03-02\/jgs5sw\" target=\"_blank\" rel=\"noopener\">Vodafone \u6e2c\u8a66\u4ed6\u5011\u7684\u9996\u6ce2 RCS \u884c\u92b7\u6d3b\u52d5<\/a>\uff0c\u7d50\u679c\u767c\u73fe\u56de\u61c9\u7387\u9054 25%\uff0c\u800c\u7c21\u8a0a\u548c MMS \u7684\u56de\u61c9\u7387\u53ea\u6709 1%\u3002<\/p>\n<h2><strong>3.\u9078\u64c7\u80fd\u7c21\u5316\u8907\u96dc\u4f5c\u696d\u7684 CPaaS \u4f9b\u61c9\u5546<\/strong><\/h2>\n<p>\u50b3\u8a0a\u7ba1\u9053\u8d8a\u591a\uff0c\u8868\u793a\u5ba2\u6236\u64c1\u6709\u8d8a\u591a\u9078\u64c7\u3002\u96d6\u7136\u5f9e\u5ba2\u6236\u9ad4\u9a57\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u9019\u5177\u6709\u6b63\u9762\u610f\u7fa9\uff0c\u4f46\u9019\u540c\u6642\u4e5f\u610f\u5473\u8457\u60a8\u7684 IT \u5718\u968a\u9700\u8981\u7ba1\u7406\u8907\u96dc\u4e14\u5206\u6563\u7684\u7ba1\u9053\u751f\u614b\u7cfb\u7d71\u3002\u6bcf\u7a2e\u7ba1\u9053\u90fd\u81ea\u6709\u4e00\u5957\u555f\u7528\u6d41\u7a0b\u548c\u653f\u7b56\uff0c\u800c\u4e14\u4e0d\u65b7\u6f14\u8b8a\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u9084\u8981\u601d\u8003\u5982\u4f55\u78ba\u4fdd\u5ba2\u6236\u8cc7\u6599\u96b1\u79c1\u53ca\u7b26\u5408\u6cd5\u5f8b\u898f\u5b9a\u7b49\u91cd\u8981\u5c64\u9762\uff0c\u9019\u4e9b\u90fd\u53ef\u80fd\u8b93\u8cb4\u516c\u53f8\u7684 IT \u5718\u968a\u75b2\u65bc\u61c9\u4ed8\uff0c\u9032\u800c\u53ef\u80fd\u5f71\u97ff\u4f01\u696d\u9032\u5165\u5e02\u5834\u7684\u901f\u5ea6\u3002<\/p>\n<p>\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u96c6\u4e2d\u5f0f\u5e73\u53f0\u53ef\u4ee5\u7c21\u5316\u5404\u7a2e\u7ba1\u9053\u7684\u8907\u96dc\u4f5c\u696d\uff0c\u4f7f\u4f01\u696d\u52a0\u901f\u9032\u5165\u5e02\u5834\uff0c\u53ef\u8aaa\u662f\u76f8\u7576\u6709\u6548\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u4f8b\u5982 <a href=\"https:\/\/www.webex.com\/products\/cpaas.html\" target=\"_blank\" rel=\"noopener\">Webex Connect \u901a\u8a0a\u5e73\u53f0\u5373\u670d\u52d9 (CPaaS)<\/a> \u5e73\u53f0\u3002CPaaS 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href=\"https:\/\/imimobile.com\/products\/webex-connect\" target=\"_blank\" rel=\"noopener\">Webex Connect<\/a><strong><\/strong> \u5b8c\u7f8e\u5951\u5408\u5ba2\u6236\u7684\u4f7f\u7528\u9700\u6c42\u3002<\/p>\n<blockquote><p>\u8b93\u6211\u5011\u6210\u70ba\u60a8\u7684 CPaaS \u5408\u4f5c\u5925\u4f34\uff0c\u70ba\u60a8\u7684\u6578\u4f4d\u50b3\u8a0a\u65c5\u7a0b\u5275\u9020\u50f9\u503c\u3002\u6b61\u8fce\u77ad\u89e3\u6211\u5011\u7684 <a href=\"https:\/\/www.webex.com\/products\/cpaas.html\" target=\"_blank\" rel=\"noopener\">Webex CPaaS<\/a>\uff0c\u958b\u59cb\u898f\u5283\u60a8\u7684\u6578\u4f4d\u50b3\u8a0a\u7b56\u7565\u3002<\/p><\/blockquote>\n<p><strong>\u6df1\u5165\u77ad\u89e3<\/strong><\/p>\n<p><a href=\"https:\/\/blog.webex.com\/zh-hant\/%e5%ae%a2%e6%88%b6%e9%ab%94%e9%a9%97\/webex-connect%ef%bc%9a%e6%9c%8d%e5%8b%99%e4%be%9b%e6%87%89%e5%95%86%e5%8f%af%e4%bb%a5%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8-cpaas-%e5%95%86%e6%a9%9f\/\">Webex Connect\uff1a\u670d\u52d9\u4f9b\u61c9\u5546\u53ef\u4ee5\u5982\u4f55\u5229\u7528 CPaaS \u5546\u6a5f<\/a><\/p>\n<p><a href=\"https:\/\/blog.webex.com\/zh-hant\/%e5%ae%a2%e6%88%b6%e9%ab%94%e9%a9%97\/%e8%88%87%e4%bc%81%e6%a5%ad-cpaas-%e7%9a%84%e6%af%8f%e5%80%8b%e4%ba%92%e5%8b%95%e9%83%bd%e5%be%88%e9%87%8d%e8%a6%81\/\">\u8207\u4f01\u696d CPaaS \u7684\u6bcf\u6b21\u4e92\u52d5\u90fd\u5f88\u91cd\u8981<\/a><\/p>\n<p><a href=\"https:\/\/blog.webex.com\/zh-hant\/%e5%ae%a2%e6%88%b6%e9%ab%94%e9%a9%97\/cpaas-%e6%99%ae%e5%8f%8a%e5%8c%96-%e6%80%9d%e7%a7%91%e6%8e%a8%e5%87%ba%e7%9a%84-webex-connect\/\">CPaaS \u666e\u53ca\u5316\uff1a\u601d\u79d1\u63a8\u51fa Webex Connect<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5ba2\u6236\u5e0c\u671b\u80fd\u900f\u904e\u65e5\u5e38\u4f7f\u7528\u7684\u7ba1\u9053\u8207\u4f01\u696d\u6e9d\u901a\u3002 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