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3 ways screen sharing software can accelerate your sales cycle

Screen sharing is one of the best ways for all meeting participants on a web or video conference to (literally) get on the same page.

It’s simple: Someone clicks or taps a button in the conferencing solution, and then they’re able to show everyone else what’s currently on their display. That could be a single app like a set of web browser windows, a document (PowerPoint deck, Google Doc, etc.), or even their full desktop. 

No matter what’s being shared, screen sharing sessions enable better collaboration. Think of how many times something got buried in your inbox, or was shared in a chat message, but you couldn’t seem to find later on. Screen sharing addresses those issues by allowing presenters walk viewers through a workflow or asset in detail, point by point, in real time.

Is screen sharing the solution to sales cycle difficulties?

It’s no surprise, then, that the distinctive features of screen sharing software can give a big boost to sales agents – a screen share can convey a lot of information very quickly and clearly. That’s perfect in the context of today’s often protracted and fragmented sales cycles: 

  • According to CSO Insights, almost half of all new sales to B2B customers take at least 7 months to close.
  • More than one-third of respondents (35.9%) felt that their communications with customers needed improvement.
  • Poor alignment between sales and marketing teams was another widely cited issue, with many salespeople pointing to lack of well-defined processes at their companies.

Screen sharing solutions can provide much-needed relief and support for sales agents facing these long cycles and communications challenges. Let’s look at three big ways that screen sharing capabilities can help accelerate and streamline sales. 

1. Seeing is believing

The brain is much better at retaining visual information than written or spoken words. By one estimate, it holds on to 65% of images after three days, but only 10% to 20% of non-visual data. 

For a sales prospect, this gap can be the difference between buying what you’re selling and taking a pass. Imagine only describing a product’s lifecycle and features to a potential customer (or sending an email about it), versus being able to actually show it to them in high definition.  

With screen sharing, it’s practical to give the prospect a full walkthrough. Along the way, the sales professional can demo key features in detail, answer questions, and generally give the lead better insight into how the offering works.

Screen sharing has become more popular for these types of in-depth demonstrations. At the same time, it’s important to look for screen sharing solutions that enable the most streamlined experience possible. Prospects should be able to join and participate with ease, e.g. with just the click of a button. That way, they can get right into viewing your screen share.

2. Personalization, made easy

Personalized demos close more deals. After all, every customer wants to know how the product/service being sold will address their particular pain points and benefit their operations. So what is the best way to personalize your sales demo?

One reliable approach is to focus mainly on the features that the customer is most likely to use. For example, if you’re selling accounting software to a client that leases a lot of its equipment, it would be important to highlight how the platform handles lease recognition and various forms of regulatory compliance.

Doing so is easier with screen sharing software. A versatile solution lets your sales team share a variety of assets that can clarify how pivotal features work:

  • By sharing your entire screen, you could show how to open the app, navigate to the correct interface, and perform test actions. 
  • Alternatively, you could share a video or animation that provides another look at how the product works in the real world.
  • Other assets like documents and applications can be shared to add more context and fill in details, for example in response to customer questions.

3. Demo from anywhere and any device

Like the workforce as a whole, sales teams are gravitating toward mobile and remote working arrangements. Allowing sales personnel to work from almost any location has its upsides and downsides, with key implications for an organization’s sales cycle.

On the positive side, the increased flexibility can help keep employees happy by letting them set up their own working environment and proceed at a more self-directed pace. However, there can be some risks when it comes to building camaraderie across the sales team and ensuring that sales professionals can stay productive anywhere. 

This is where screen sharing via a web/video conferencing platform can help. A solution like Webex lets you conduct an engaging sales demo, as long as you have a reliable internet connection and a mobile or desktop device to run the conferencing app. 

Such flexibility across devices can save sales teams the need to make costly trips to customer locations. Plus, high-quality audio and video alongside the screen share means that the online meeting can feel just like an in-office gathering.To learn more about how to use screen sharing for a better sales cycle, get started with a free plan of Webex today.

Learn More

Using a video conferencing tool to manage outside vendor communications

3 business communication barriers you can break down with video conferencing

4 non-verbal communication cues that are important for growing businesses 

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team collaboration update
November update of Webex Teams

More Emoji’s for More Expressive Messaging! (Windows)

It’s time to get a lot more expressive with your team collaboration messages- we have expanded the emoji picker library! You can now choose emojis from six different categories and color swatches.

Team collaboration update

Introducing the Web Beta Client (Web)

Soon, the first phase of the new web app will be available for everyone. Webex Teams web users will be able to opt-in to the new experience. To start, this is a messaging only application with new messaging features, including improved performance, edit message, in-line threading, quick filters, and improved space navigation. This will be available for everyone to try on December 5th!

Share Your Screen While on a Call using Calling in Webex Teams – Webex Calling (Windows & Mac)

If your organization supports this calling integration, you can now share your screen when you call someone else with a Webex Teams account.

MAM support through App Wrapping (iOs & Android)

Teams Mobile App now support customers who need MAM through a new process. This process is currently supported by both Webex Meetings as well as Jabber. This means a customer or partner who is part of the CCP community can sign a two-way licensed agreement to obtain Teams mobile app binaries and then “app wrap” them using app wrapping tools provided by MDM/MAM vendors, for their own use.

Haven’t tried Webex Meetings or Teams yet? Try for free. 

See all of the Webex Teams Releases here

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Experience our unified team collaboration app
Webex Teams design update

As you may have already heard, we are aligning our design across the Cisco Collaboration App portfolio to deliver a unified, consistent experience for our users. This is to ensure that users have a familiar calling, messaging, and meeting experience, regardless of which app or device they happen to be using. As you embark on your journey to the cloud in support of modern workstyles, this will ensure that the costs and challenges of user change management are kept to a minimum.

Let’s talk through the design changes you can expect to see in the August 29th update of team collaboration tool, Webex Teams…

Layout and Navigation Transformation

As we continue to align with other apps in the Cisco portfolio this August, we will be moving your avatar – and the menu that comes with it – to the first column on the far-left side of the application. This menu provides some key activities; access to your people insights profile, the ability to alter your presence status, the option to change your settings or preferences, and more. This means that this is an important menu to users, and it’s even more important for everyone to know exactly where to find it. As well as aligning with our other apps, having the avatar menu here makes its contents globally available to users, no matter where they happen to be in the app.

While we’re on the topic of the first column, you will also notice that the ‘home’ icon, which ‘houses’ all your spaces and messages, has been updated to be a ‘chat’ icon. All other icons will remain the same as before.

We know how important it is to be able to take certain actions – such as placing a call – quickly. For this reason, we will be making some changes to the in-space activity menu. Popular actions such as making calls and sharing your screen will now be just one click away. For greater visibility and faster access, we will be moving these actions into the space header. All other space activities will remain in the space menu. It might be worth noting that we will also be changing the icon for this menu, changing it from the ‘waffle’, to a three-dot ellipsis. Great news for Jabber users who wish to move to Webex Teams, and for those who prefer kebabs to waffles. As we add more activities, content and integrations to Webex Teams, we will continue to optimise and improve this space menu design to provide our users with the most efficient way to get work done.

Webex Teams Design changes in August update.

You will notice that this isn’t the only change we’ve made to the top of the app. Things are going to look a little… Sleeker. This won’t directly affect how you work in Webex Teams, but it will make the app look a lot neater. What we will be doing is taking over the top bar of the app so that the colors of the columns below blend seamlessly up into the header.

Webex Teams’ Themes

Another thing to mention is that our light theme is going to be changing a little. The first column on the left where your avatar will be is going to change to be permanently dark. The colour of the second column – your space list – will change slightly too, just to a slightly different shade of grey than before. The main reason behind these subtle changes is that we want a theme that will give our users the option to have the exact same design as Jabber 12.7. This way, should Jabber users decide to start using Webex Teams, they will feel like instant power users.

Webex Teams new light mode

Available in August and becoming default theme in September

In September, this updated light mode theme will become the default selection for Webex Teams users. This is so that both Jabber and Teams users will have the same default user experience. If you want to preview this new theme design, you will be able to do so after our August update just by switching to light mode.

Following these changes, we will be keeping the ‘Black & White’ theme available for a time as a user preference. Later this year, we plan to consolidate our themes to two options. This will include the new default light mode and the current dark mode, which is now the convention in both Apps and Desktop Operation Systems. When that time comes, the ‘Black & White’ mode we see in Teams today will no longer be available to users.

Another key motivation for these changes is Accessibility. Improving visual accessibility in our themes like this is so helpful to the many people around the world with low vision. As the theme enhancements above occur, there will be no changes to the High Contrast mode. We will continue to provide this theme for any of our users who experience challenges when it comes to their vision.

With the exciting introduction of Jabber 12.7 this August, users will find a very similar design update to what we have described for Teams above. With these design enhancements in both Jabber and Teams, the two applications will now be directly aligned. As we continue to move towards a unified experience across the Cisco collaboration portfolio, you will be seeing design alignments like this more and more often.

Jabber 12.7 light mode. Available in August

Bring your Brand to your Users

The visual updates don’t stop there! This August, we are providing our users (well, our user administrators!) to co-brand their Webex Teams application with their very own color and logo. Admins will be able to apply their chosen logo and color to the first column – on the left side – of Webex Teams, where their avatar will now be. The company logo will appear just above the avatar for all corporate users. This allows companies to ensure that both their brand and their corporate identity can be reflected in the application experience they provide to their users.

Webex Teams Co-Branding. Available in August

For more information on the new co-branding feature, please check out our help article:

We’re very excited about these design enhancements and the added usability benefits they will provide to our users. The new look and improved interaction are just some of what we have to look forward to. That, combined with the alignment of experiences between Jabber and Webex Teams, provides companies with a seamless transition path for their users.

We’re planning lots more design updates and improvements later in the year, so be sure to subscribe to our Coming Soon page and the Webex Blog site to stay up to date.


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team collaboration on the way to work
July Update: Team collaboration made simpler

It’s that time again! Here’re some of the exciting new features you can expect to see in our team collaboration tool, Webex Teams, this month…

Threading Made Easier (Windows, Mac, iOS and Android)

I don’t know about you guys, but I’m having such a great time using threads that I’m starting to struggle to keep track of them all. The good news is, the answer is here! Instead of scrolling for days to try and find that thread where you were chatting about something important, you can now go to your in-app filters to find a new addition especially for ‘threads’. This dedicated filter will show you all the threads you are a part of in chronological order. How’s that for organized?

That’s not all. We’re also adding some visual updates to in-space thread notifications. There will be separate indicators for an unread ‘normal’ message and an unread ‘reply’ in a thread. In addition, a very distinct banner will appear within threads to show which replies in the thread have not yet been read.

The future is bright for threading and we are planning even more exciting enhancements for this feature in the coming months.

Mute Them All! (Windows and Mac)

Is that a dog barking? A baby crying? Someone tapping on their keyboard or mouse?

These are sounds we hear almost every time we’re involved in a large meeting, leading to the host repeatedly having to ask attendees to mute themselves. Valuable meeting time can be wasted,and conversation flows interrupted while trying to track down the culprits of background noise. Well, fret no more! You can now mute everyone at the same time!

Fear not, we haven’t taken away your freedom of speech. For anyone who has been muted, they can unmute themselves, just so long as they have something more to contribute than background noise! Anyone in the meeting can ‘mute’ or ‘unmute’ all, and everyone in the meeting except the host and the person muting will get muted. Don’t worry, if you’ve already muted yourself (and your barking dog), that won’t change if someone chooses to ‘unmute’ all.

Move your call here, there and everywhere! (Windows and Mac)
Remember that time you started a call in a meeting room you hadn’t booked? And how much of a nuisance it was to stop the call, bring your laptop somewhere else, and start the meeting again on a different device? Yeah, we’ve all been there.

Thankfully this great new feature is going to make situations like that a lot less awkward. With the new ‘Move Call’ feature for On-Prem Webex Devices, you can start a call on your laptop and move it to any on-prem device that you’ve paired with. And move it back to your laptop. Or to another… Okay, you get the drift! The option is available in the call control strip under the ‘three dots’ button.

Shrinking Images to Save your Data (iOS & Android)

When I’m using Webex Teams on my mobile, there is a high possibility I’m out and about and not in a place where I have a Wi-Fi connection. This means, when there’s a lot of media being shared with me on Webex Teams, I’m draining all my mobile data. Loading an image could mean not having the bandwidth to reply to a message. The same applies when sending media using cellular data.

Now, we’re going to automatically reduce image sizes when they’re being sent, therefore reducing how much data is used both when sending and receiving them. No more worries about hitting that limit!

Integrations Management

What’s that you say? We can now whitelist third party apps using APIs from Excellent news! Admin controls for third party apps are now available in Webex Teams. This allows customers to ensure only apps meeting their security and data handling standards will be enabled for their users. For more details on this great new feature, check out this article.

Exciting new features Edit Message and Buttons & Cards are coming to Webex Teams shortly – for full details of the release, check out our help center: here.

Try the Webex Teams 30-day free trial today. Sign up here.

See all of the Webex Teams Releases here

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Creative team using team collaboration tools at work
April update of Webex Teams: Team collaboration enriched

April has been another busy month for the Webex Teams Product team with a number of new features designed to improve your efficiency and empower your team collaboration experience.

Presents for you… in the form of Presence!

The Webex Teams application currently has the ability to display ‘Out of Office’, ‘Do Not Disturb’ and ‘Active’ presence states, but we’re delighted to announce new Presence support coming with the April release. Now, on your Desktop and Web apps, you’ll be able to quickly see when your colleagues are ‘On a Call’, ‘In a Meeting’, or ‘Presenting’ for better insight into their availability.  This feature is a timesaver, showing if the person you want to reach is  busy or free to take a call from you/answer a message. These presence states will appear over your colleagues avatars, including on the Contact Card.

Webex Teams team collaboration
New Presence States in Webex Teams

Share Files Faster!

I share files every day in my team collaboration room in order to get work done. In April, we’re adding the ability to drag and drop files from the desktop onto the ‘People and Spaces’ list, allowing you send files where you want them to go even faster. Once a file has been dragged and dropped onto a space bricklet, you’ll see the file staged in the compose area allowing you to add some words for context. Simple!

Screen Share – Anytime

Previously, if you wanted to ‘Share your Screen’ in the Webex Teams app you would have needed to be ‘On a Call’ or ‘In a Meeting’. In this release, you’ll be able to start your Share Screen feature at any stage. So, even when you’re messaging a colleague, free feel to kick off a Screen Share to enhance your team collaboration experience. Look out for the new Share Screen activity in your 1:1 spaces.

Screen Share and Re-share

Now with our April release you can quickly change which application or screen you’re sharing, while sharing. No need to stop and restart screen sharing to change application or screen! We’ve supported this on a Mac for a while but we thought we’d let our Windows friends enjoy the feature too! Look out for the new button  at the top of the screen while sharing when you’re ready to switch up share!

Messaging Insight for IT Admins

We’ve improved the Messaging Analytics page in Control Hub to provide richer insight on Webex Teams usage for IT Admins.  We’ve added key KPIs to the top of the page and two new charts highly requested by customers:  1) Total ‘Message Sent’ trending chart over time to complement the existing Active User chart trending and  2) Mobile vs Desktop usage chart showing how Webex Teams is helping users collaborate while mobile.

Messaging Insight dashboard for IT Admins

Diagnostics End Meeting Reason Codes

For the IT Administrator in your lives, we’ve added End Meeting Reason Codes to the Diagnostics Participant details page.  Hey, so why is this important and how will it be used?   IT Admins take phone calls from end users about meeting experience issues.  Often times the host of a meeting will leave the meeting early, not realizing that when they leave the meeting (without assigning an alternate host), the meeting will end.  The End Meeting Reason code tells the IT Admin that the meeting ended because the ‘Host Hung Up’ which helps IT Admins to weed out the real issues from the user issues quickly.

These new features are sure to excite, but this is just a sample of what the Webex Teams Product Team have been busy on over the past month, check out our ‘What’s New’ page to see a full list

And Share and re-share it 😎!

If interested, check out Webex Meetings or Webex Teams for free:

See all of the Webex Teams Releases here

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team collaboration updates
March update of Webex Teams: Enhancing your team collaboration

There are a host of new features coming from the Webex Teams Product team once again in our March release. Let’s step through some of the main features that you can enjoy for your team collaboration today.

On premise calling

For the first time, you’ll be able to point Webex Teams to your On Premise Call Manager to take advantage of your existing infrastructure for calling within the app. You’ll be able to place, receive, and hold/resume calls with our March release and connect to calling outside your organization with Expressway support. Call Manager support will be in Preview mode from March with many more exciting features unveiling over the coming months.

Unified Call Manager calling in Webex Teams

Notifications that mean more to you

We know that everyone loves using the Mention feature in spaces to grab the attention of a colleague or to nudge everyone in the space to take some action. We’re enhancing this feature by allowing you to filter all these great mentions into two separate filters. @All mentions will reside in the  Mentions to Allfilter and mentions to @me will live in the Mentions to Mefilter – allowing you to focus is on the mentions that mean most to you.

Mentions for all types

Increase your output with Keyboard Shortcuts

We introduced a wide range of new shortcut keys to the Desktop Webex Teams apps allowing for quick access to your core actions and activities. These shortcuts will help with navigation and usability across the app – for example shortcuts for answering and managing calls, and other shortcuts for assisting with composing messages. We’ve designed many of these shortcuts to use the native OS style, so you’ll already be familiar with many of them helping to increase your productivity.

Check out the full list here.

Welcome Tour on Web

We have introduced a new feature for our Web customers to help with onboarding new users into Webex Teams. The new Welcome Tour will help users learn common tasks such as Starting a Meeting or Call and guide them around the application as they start using it for the first time.

Analytics adds richer Room Device Insight

Are your teams using Room Devices for a richer, live meeting experience?   If yes, we’ve added a nice feature for the IT Administrator to provide business insight into the utilization of these devices to allow for informed decisions based on data.  These charts are fully interactive enabling the IT Admin to filter on a specific device type,  utilization type, or right down to a specific device to see per-device trending.

Device Analytics in Control Hub

There’s a lot happening in Webex Teams, and we know you’ll love using these features. We can’t wait to hear your feedback!

If interested, check out Webex Meetings or Webex Teams for free:

See all of the Webex Teams Releases here

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team collaboration webinar
Webinar recap: changing the way team collaboration is done

On February 14, we hosted a webinar around huddle spaces and their importance to the future of work and team collaboration.

Alan McGinty, Senior Director of the Global Workplace Innovation Group at Cisco presented on how the traditional workplace, one that looks similar to a cube farm array, is evolving to meet the needs of current workers and the new generation entering the workforce.

But what does this evolution look like?

The quick answer is: people need the right type of space for specific types of work.

A 2-minute recap:

In this webinar, Alan discussed how four large, global workplace trends are validating the need for changes to workspaces. Here they are:

1) Rapidly changing workforce demographic model. The current workplace needs to support four generations in the workplace (Baby Boomers, Gen X, Millennials, Digital Natives). Baby Boomers are beginning to leave the workforce and 61 million Gen Z’s will be entering workforce (a generation that has grown up with a digital device in hand). Companies need to be able to support their employees in a way they can work most effectively.

2) Demand for flexibility. Work is transforming into what we do, not where we go. People come into an office to engage in culture, be seen, collaborate. People aren’t coming into the office for the free food.

3) Changing work activities. Work is more automated than ever before. The team collaboration we need to support is around innovation/new ideas.

4) Acceleration and advancement of technology. As technology continues to progress, all companies are becoming technology companies.


Luckily, we have the answer to solve for these global workplace trends: Huddle spaces.

A Deloitte survey shows that agility and collaboration are key to company success. And that is the precise goal of huddle spaces: for teams to come together quickly and effectively to collaborate and make decisions.

When you think of a team meeting, what comes to mind? A room with chairs, a table, and videoconferencing device?

While yes, this is a type of huddle space, it’s just one in a sea of many. Huddle spaces can take many forms, in many locations. The most important factors are that the technology and the space create a cohesive user experience and empower employees to perform most effectively to do the work they need to do (ie: sharing content, making audio and video calls, white-boarding).

For more in-depth conversation, including information on huddle space analytics and the importance of space design and location for team collaboration, watch the webinar on-demand: here. The slides presented in the webinar are also accessible: here.

Let us know if  you have any comments and/or questions and follow this link here to learn more about Huddle Spaces.


If interested, check out Webex Meetings or Webex Teams for free:

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team collaboration at Cisco Live
The top 7 team collaboration ‘wow’ moments from Cisco Live Europe

If you’ve never been to a Cisco Live, let me try to put it in perspective for you. I’m part of Cisco’s worldwide collaboration sales organization, so I spend my day deeply involved in all-things related to Cisco team collaboration – especially Webex. It would be fair to say that I know our team collaboration tools rather well. Yet still, at Cisco Live Europe this past week, the amount of “WOW!” moments I had… The amount of “I didn’t know that!” moments I had… The amount of “This is SO COOL!” moments I had…  I can’t even count them. It was day after day of constant learning and constant excitement even for those of us who live and breathe Webex – from the main sessions, to breakouts, to “meet the engineer” and other individual sessions, to the World of Solutions – especially the Cisco Showcase – with all the demos and products on display, staffed by all our experts from around the world!

I know there have been a number of updates and highlights already posted on various social media sites.  Rather than take that approach, I wanted to instead present a list of “wow” moments that we experienced that left everyone with a better appreciation for what it means to be “Webexceptional.”

Wow #1: Voice-activated video conferencing

Many customers were interested in seeing the Webex video devices mainly to evaluate the audio and video and overall experience. What they didn’t expect to see was the embedded artificial intelligence that becomes available when you say, “Hey, Webex,” to start meetings, place calls, end meetings, and more, greatly simplifying tasks to make a better meeting experience. And this is just the start of how AI can improve productivity through more efficient, smarter team collaboration. More to come on that in the next few weeks.

Wow #2: The bridge between Jabber + Webex Teams collaboration

There are 40 million Jabber users that, up until recently, were living on an island with respect to Webex Teams. Not anymore. One area that received great buzz were the two bridges that have been built between these two applications. First is “Team Messaging Mode”– a new “mode” for Jabber, that allows the Jabber app to connect to the Webex Teams cloud. This means that anyone using Jabber today who wants to move to the cloud and have team collaboration capabilities can do so without having to give up their existing Jabber app. The second bridge is “Hybrid Message Service” – this is a hybrid integration that provides inter-op between Webex Teams and Jabber IM&P (on-prem) users.

Wow #3: Microsoft OneDrive Integration into Webex Teams

This was on the biggest areas of excitement at the Webex Teams demo. In early January, Webex Teams rolled out this new Enterprise Content Management capability that allows customers to use Microsoft OneDrive or SharePoint Online to store their documents instead of the Webex Teams cloud. We are always looking for ways to build bridges between Cisco Collaboration and Microsoft Productivity and this most recent step got some solid feedback.

Wow #4: App Hub & Bots

When I was giving booth tours, one of the more unique areas was the Integrations and Workflows area. It was eye opening for customers seeing the bots and integrations that are currently available on the Webex App Hub. The whole goal is to provide “uninterrupted work” – never leave your productivity and back office applications thanks to integration and bots that bring team collaboration into those apps (like and Jira among many others).

Wow #5: The new and improved Webex Meetings video conferencing 

When I was taking customers on tours of our team collaboration area, many would say, “I’m familiar with Webex Meetings, so we don’t need to go there.” But when I mentioned that the online meetings experience has gone through some great changes from a UI, UX, and overall functionality perspective, they became intrigued. Some of the areas that resonated with customers were the high frame rate sharing, Webex board whiteboarding and annotation capabilities, integrations with Google and Microsoft, and also existing key areas such as joining from any device, one-button push to start meetings, and the video-centric experience.

Wow #6: Webex Board conference equipment

Two years ago, when the Webex Board first launched, there was a lot of excitement around the board being the shiny new conference equipment thing. We’re past that initial excitement and now we’re seeing great traction for areas like design thinking and agile software development scrums for developers – both which take advantage of the digital sticky notes. It’s more than just a video device and something that balances physical/in-room team collaboration with virtual/remote collaboration.

Wow #7: Huddle Spaces

When I started each tour, I would explain that we were going to explore Meetings, Teams, and Devices. When we’d start with Devices and our video conference equipment, I’d begin with the ones for large conference rooms, then medium, then huddle spaces. That alone was a bit of an epiphany for some – that different devices were optimized for use in specific-sized rooms. And Huddle Spaces brought some of the most interest since there are many buildings with these small meeting spaces with little to no team collaboration capabilities built in. The Webex Room Kit Mini and Webex Share change all that and introduce new team collaboration use cases centered around the flexibility to connect from Cisco Proximity with Webex teams to direct USB-C for various third-party apps.

I know this was just a little flavor but hopefully you see some of the great steps we’ve made to achieve the goal of uninterrupted work – whether you are in the conference room or remote, whether you are on a mobile device, tablet, laptop, or video unit, whether you are collaborating in real time/synchronously or “your time”/asynchronous. Webex bridges it all together. Some great excitement over the team collaboration vision and direction of our collaboration portfolio! Happy to continue the conversation with any questions or comments you have!

See for yourself and give Webex Meetings or Webex Teams a try for free:

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team collaboration tools at work
Driving location-aware customer loyalty with Webex Teams collaboration tools and QWASI

Quick poll: When a customer walks into one of your locations, do they get a personalized welcome message? Are staff members alerted when the customer needs assistance?  If you’re like most companies, the answer would be “no.”

But wouldn’t it be great if we could identify customers as they walk in and greet them digitally while arming staff members with the information they need to make better in-person connections?

Leveraging team collaboration tools to drive customer engagement

Now, with Cisco Webex Teams (team collaboration tools) and QWASI (a leader in customer communication and loyalty engagement), it’s easy to turn on intelligent customer communication that will enable your in-store teams to drive additional sales by engaging customers with more interactive, personalized shopping experiences. QWASI has integrated with the Webex Teams collaboration platform, utilizing the Cisco Webex APIs to transform into a hub to manage real-time, location intelligent, mobile customer communication.

Top brands trust QWASI to communicate with their customers via mobile text, the most effective engagement channel for real-time conversations.  All messaging and customer engagement data is routed back to Webex Teams, team collaboration platform, creating a full audit trail of customer interactions from acquisition over WIFI with DNA Spaces to loyalty signup, custom welcome messages upon location entry, product engagement while in stores, offers redeemed, and rewards received.  And now, QWASI has been added to the Cisco Global Price List to make it seamless for channel partners and customers to obtain their offer.

Integrating QWASI and Webex Teams collaboration tools

QWASI’s cloud-based platform seamlessly integrates legacy enterprise systems, aggregates information from multiple sources, and drives intelligent messaging with administrators and customers to optimize a customer’s experience. QWASI’s platform ingests data, federates that data against a database, and leverages an intelligent rules engine to build out automated communication workflows.

At the center of the application is a cloud-based federation backend that leverages a modern cloud architecture, making the platform scalable and resilient. All processing is stateless and balanced across multiple nodes throughout multiple data centers, allowing for dynamic scaling.

QWASI’s platform was built to be a highly configurable platform as opposed to a static product that focused on a specific UI. Everything in their platform is API driven which allows it to plug and play with other platforms easily to create new use cases and activate new solutions with low IT impact.

Let’s get a closer look…

How it works

When a customer/user walks into a location, Cisco Meraki wireless identifies the user and their location.  This information is fed into the QWASI platform to record the customer’s visit and activate the intelligent rules engine. The intelligent rules engine determines the next best step for messaging the user – an offer for example.

Webex Teams is integrated into this workflow. The QWASI Webex Teams mobile SMS Text plugin allows communication between Webex Teams and SMS, enabling communications between client and customer which are both real-time and fully audited.

QWASI has also been an early adopter integrating with near field communication technology adding uses cases to how brick and mortar locations may want to integrate with their employees.

Over time, companies can build up a profile of their customers that helps customize a customer’s experience when they visit a location.

And, if necessary, QWASI allows a fully customizable utilization of all of these unique tools to facilitate cutting-edge solutions to customer interaction, marketing, and promotion.

The Cisco and QWASI partnership drives new value with a solution uniquely powered by the Webex for Developers experience. Building better customer experiences and increasing sales is now easier than you think by leveraging team collaboration tools with the intelligence of the QWASI platform.

Try Webex Teams for free to learn more about what team collaboration tools can do for you:

For any questions about QWASI or other Webex Ecosystem partners, reach out to

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Teamwork - Building a collaborative culture
Building a culture with team collaboration tools

Next time you go to a coffee shop, take a moment to notice all the remote workers hunkered down at the tables, laptop to laptop. It’s a common sight all across America now. In fact, the number of people telecommuting in the US has gone up 115% in the last 10 years.How did we get here?

In the past, there was a common misconception that if organizations allowed teleworking, team members wouldn’t collaborate well because they weren’t gathered together in the same room. And all business leaders know that team collaboration is essential to productivity, growth, and innovation.

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