The great Billie Jean King, sporting legend and one of the 20th century’s most celebrated tennis players, once said, “sports are a microcosm of society.”
The idea that sports reflect the best of the world we live in, and capture the human spirit in a common pursuit, really resonates with me.
Though I am not a sporting fanatic, I am a technology fanatic. I see how the two disciplines share common philosophies of human connection, collaboration, and the never-ending quest for excellence. Both sports and technology have the power to bridge divides, forge common ground, and improve the human experience. Sports, like technology, has united nations, communities, friends, and adversaries in the spirit of comradery – pushing the boundaries of greatness and optimism.
Whether on the pitch, on the court, on the course, or on the racetrack, sports are, and will continue to be a huge part of our local and global culture. Technology and sports, together, not only provide a new innovative outlet for recreation and connection, but the power to build a more inclusive world.
NBC Sports Bay Area and NBC Sports California are the latest in a series of strategic Cisco partnerships in the new world of hybrid sports. This partnership, which goes live today, marks the fourth sports collaboration in 2021, between Cisco Webex and major sports empires, such as McLaren Racing, PGA Golf Australia, and German pro cycling team, Team DSM.
For many people, the absence of live sports has been a significant void during these challenging times. Cisco’s mission is to bring sports to the masses, and to make the experience as interactive, exhilarating, and inclusive as the in-person experience.
This partnership with NBC Sports Bay Area and NBC Sports California is a natural extension of that mission. Fans can get in on the action with game highlights, player-to-audience interaction, and promos surrounding their favorite Bay Area teams and athletes. Specifically, Cisco is now the official video-conferencing technology partner for NBC Sports Bay Area’s coverage of the Golden State Warriors and San Francisco Giants, and NBC Sports California’s coverage of the San Jose Sharks. Over the next 12 months, fans will see Webex technology in action as part of pregame and postgame video conference interviews as well.
As Jordan Knopf, Vice President of Sales for NBC Bay Area Sports and NBC Sports California said: “Innovation through technology is at the core of live sports coverage and critical to delivering on our commitment to produce the highest quality, most engaging experience for sports fans throughout the region. Partnering with Webex allows us to provide those rich experiences for fans.”
Fans may have missed out on the live sports experience during this past year, however, you can expect that technology innovations will continue to create new experiences, where fans can engage within their communities, and feel connected to their favorite sports teams and heroes. The Silicon Valley is the epicentre of technology and some of the greatest sporting teams in history, so you might say we’re perfectly matched to bring hybrid sports to the world.
Be sure to look for the Cisco Webex logo at the upcoming NBC Sports Bay Area and NBC Sports California events!
Learn more
Powering People First Blog series that focuses on increasing and promoting personal well-being and building better quality connections and a more inclusive work experience for all
WorldTour Team DSM takes to the road with Webex for a new hybrid sports experience
Creating Exhilarating and Exciting Experiences with Cisco Webex and McLaren Racing
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