Connecting Generations and Shaping the Future of Business Communication
Twenty-five years ago, Cisco took a bold step into the future of workplace communication—and changed the way the world connects. Since the early days of Voice over IP (VoIP), Cisco IP Phones have become a cornerstone of modern business communication. They’ve been used by leading organizations worldwide, featured in movies and TV shows, and are still found on desks in workplaces everywhere.
From Big Idea to Global Standard
Cisco’s journey into voice began in 1998 with the acquisition of Selsius Systems, pioneers in IP telephony. The early models—like the Selsius IP Phone 12 SP+ and 30 VIP—proved that voice could travel over data networks, opening the door to a unified and more efficient way of working.
That foundation led to the launch of the Cisco IP Phone 7900 Series, which became a benchmark for workplace communication with a range of models and features tailored to various workplace needs. Highlights include applications, video, and VPN support allowing remote users to securely connect to the corporate network from anywhere.
Iconic models in this series included:
- Desktop Models (7960 and 7940): Featured large, easy-to-read displays and intuitive interfaces that set a new standard for usability.
- Video Model (7985): Introduced desktop video calling, enabling face-to-face communication years before it became a common business practice.
- Wireless Model (7920): Allowed employees to stay connected while moving freely throughout the workplace.
- Conference Phones (7935 and 7936): Delivered high-quality audio and advanced conferencing features, making group collaboration smooth and efficient.
One early user recalls being amazed by their first Cisco 7960 in 2000—its large display and innovative apps, from stock tickers to weather updates, redefined what was possible at the desktop. It was a glimpse of how Cisco would continue to shape the future of workplace communication.
A 2000s Pop Culture Icon
Cisco IP phones have become a familiar sight on television and in movies, often appearing in scenes set in corporate offices, command centers, and government agencies. Their distinctive design and recognizable interface have made them a top choice for set designers aiming to create authentic, high-tech workplace environments.
They’ve appeared in popular TV shows like 24, NCIS, The Office, and Grey’s Anatomy, as well as blockbuster films such as The Social Network and Transformers.
One team member recalls “I’ll never forget sitting in a crowded movie theater with colleagues, spotting our Cisco phones front and center on the big screen. We all cheered, feeling a surge of pride knowing that our work was not only shaping businesses but also making its mark on pop culture.”
Innovation Involves Taking Risks
Cisco’s pursuit of innovation has included bold experiments. Products like the Cisco Cius and DX Series were ambitious efforts that arrived ahead of their time. While they faced challenges in a fast-evolving technology landscape, the lessons learned shaped future products. The DX Series, for example, evolved into today’s Cisco Desk Series—purpose-built video collaboration devices that carry forward the same innovative spirit. The Desk Series have become a popular device for individual offices with a high engagement and video usage.
Familiar Design, Now Leading in Sustainability
A recognizable design known worldwide for a consistent button layout, signature silhouette, and the unmistakable Cisco logo. From the 7900 Series to the innovative 9800 Series, users benefit from a design that feels familiar and intuitive, every time.
With the 9800 Series, Cisco is setting a new sustainability benchmark. These phones use high percentages of post-consumer recycled plastics and are engineered for energy efficiency, reducing both carbon footprint and electronic waste. Manufacturing processes have been optimized to minimize environmental impact, and packaging uses more recyclable materials than ever before. By prioritizing responsible materials and energy use, Cisco ensures that every phone delivers on both performance and a greener future.
Learnings that drove to the 6800, 7800, and 8800 Series
In the years that followed, the needs of customers evolved—across industries, geographies, and business sizes. The teams refined the approach with a blend of features, price points, and integrations, resulting in a diverse and robust IP phone portfolio:
- 6800 Series: Provides reliable, cost-effective voice communication, designed for durability and straightforward management.
- 7800 Series: Delivers advanced features at an accessible price, enabling modern communications while maintaining exceptional quality.
- 8800 Series: Offers premium voice and video experiences, combining HD audio, sleek design, and integrated wireless capabilities for top-tier collaboration.
Each series reflects Cisco’s commitment to meeting organizations where they are—whether that’s a small business looking for value or a global enterprise needing advanced collaboration tools.
The Cisco Desk Phone 9800 Series: Innovation and Sustainability in Action
The Cisco Desk Phone 9800 Series ushers in a new era of workplace communication—combining innovation, versatility, and sustainability. With unified firmware across the entire portfolio, the 9800 Series simplifies management and ensures consistent performance at any scale. This single-platform approach also delivers flexibility, allowing every device to work seamlessly with both on-premises and cloud calling solutions, so organizations can adapt as their needs evolve.
The 9800 Series is more than a phone. Key innovations like the customizable Action Button, AI-powered intelligent audio, and advanced hot desking and desk reservation features empower users to personalize their experience, streamline workflows, and work more flexibly than ever before.
This series are the most sustainable phones we’ve made yet. With 74%+ post-consumer recycled plastic, ENERGY STAR® certified, deep sleep modes, and insights to energy and carbon emissions.
Reflecting on 25 Years of IP Phones
Over the past 25 years, Cisco IP Phones have shaped how businesses connect and collaborate. Each milestone has been guided by listening to customers, learning from the market, and building solutions that anticipate future needs. From early breakthroughs to today’s sustainable innovations, Cisco’s IP phone portfolio reflects a legacy of innovation, adaptability, and trust.
As we celebrate this milestone, one thing remains clear: Cisco IP Phones will continue to evolve—helping organizations everywhere connect, collaborate, and thrive in the workplaces of tomorrow.
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