With 20 years of experience as a seasoned SaaS marketer, Ian has worked with some of the most prominent Enterprise brands in Silicon Valley. Now, as the Head of Global Integrated Marketing at Webex by Cisco, Ian leads initiatives to design and execute programs that showcase the full value of the Webex portfolio for decision-makers and stakeholders responsible for employee and customer experience transformation. For over a decade of his career, Ian was the founder of a market research company and personally authored hundreds of published works covering SaaS solutions in marketing, sales, and customer service. His thought leadership has been featured in publications like the Harvard Business Review, American Marketing Association, Ad Age, and the Direct Marketing Association.
