Marketers have long relied on webinars as a way to reach global audiences at scale and create engaging experiences for their prospects and customers. However, for today’s data savvy marketers, webinars are not only a delivery mechanism but also a great tool to gain insight into behavior and engagement, which helps them meet their demand generation goals. Eloqua And Salesforce
That is why we are excited to announce new Webex integrations with Eloqua and Salesforce, which helps marketers seamlessly integrate their webinars with their marketing automation and CRM platforms. With these integrations, marketers have a holistic view of the prospect journey and can respond to leads faster.
Optimize lead flow and streamline customer outreach with Oracle Eloqua Integration
Together, Webex Webinars and Oracle Eloqua marketing automation combine best-in-class marketing campaign execution.
Oracle Eloqua marketing automation delivers campaign design, advanced lead scoring, and lead lifecycle management features. When paired with Webex Webinars, Eloqua integrates effortlessly into your marketing automation programs, allowing you to:
- Register users to Webex directly from Eloqua forms or landing pages
- Sync Eloqua contacts directly with Webex Webinar attendees
- Segment contacts based on Webex Webinar engagement data
- Integrate your existing lead scoring with Webex Webinar engagement data
This integrated solution eliminates the need for manually passing webinar data to Eloqua – helping marketers focus on their core lead management tasks, gain greater insights, and streamline workflows across all the customer touch points.
The Webex App for Eloqua will be available soon in the Oracle Cloud Marketplace.
Seamless lead management starts with Webex Webinars and Salesforce
The Webex App for Salesforce extends its coverage of the customer lifecycle by fulfilling the needs of marketing professionals. With Salesforce CRM and Webex Webinars integration, marketing and sales teams have a shared view of each customer activity and can seamlessly manage data between Webinars and Salesforce lead and customer objects. With this simple integration, you can:
- Respond to leads faster
- Share lead and activity data with sales
- Keep your database clean
- Attribute revenue to specific webinar programs
Check out the Webex Integrations page to learn about the many integrations we offer to meet your specific needs and the Webex App Hub page for apps that amplify your work!
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