Time for another Eventhack 2020 recap! This week we’re highlighting our second team, The CURE (Creatives United to Revive Events – the “t” is silent).
Starting their presentation with a killer soundtrack, The CURE chose to hack Pinterest’s internal employee conference, but with a virtual twist. And any pinterest employees reading this, KnitCon looks super inspiring — send me an invite?
Anyways, let’s start by introducing the team:
- Kimmie Glass – Pinterest
- Will Curran – Endless Events
- Tess Vismale – iSocialX
- Matt Heinz – Heinz Marketing
So, how did they go about tackling their hack? Let’s check it out.
The Event
Seriously, scroll through that hashtag if you want to see some amazing photos. Pinployees, you really know how to bring great energy to an event. So now the only issue is, how does Pinterest transition KnitCon to a virtual space without compromising the user experience?
The Problem(s) of Moving to Virtual
Proposed Solutions
Although the problems of moving an event to virtual may seem intimidating at first, The CURE did a terrific job of addressing each potential issue and offering well-thought-out solutions.
I must say, recreating the look and feel of a live event stage seems like one of the trickier tasks of moving to virtual, but The CURE’s solution is realistic and actionable! And if you want to check out some green screen technology you can easily set up in your home, look no further.
Admittedly, I’m a sucker for metrics, so using tech that can bring you data? Sounds perfect to me! Love the inclusion of live streaming, chat, and the Socio app here.
Excuse me for a second while I get inspiration to return to the scarf I’ve been knitting for two years. I love the idea of virtual teacher sessions, and hey, I know I’m not the only one who has been thinking about cutting their own hair. Sign me up for learning from a pro!
Pie making supplies and a session to figure out how to use them? Yes, please! But seriously, supporting our local communities right now is awesome and this is a fantastic opportunity to do just that.
Disposable cameras? Iron-on patches? Amazing hats? Count me in! Moving to virtual doesn’t mean you have to downplay your swag game.
The Future
So not only did The CURE hack the virtual experience for KnitCon, they thought about how it can transform into a user conference! Awesome to see them thinking ahead and offering even more options to improve the virtual experience.
Thanks, The CURE!
