Times are changing, so is music
Virtual music change
Usually at this time of the year my friends and I begin the banter and planning associated with our annual pilgrimage to the Isle Of Wight Festival. Although we weren’t able to participate this year, I am always seeking ways to keep music an active part of my life.
Live music especially is an important part of my life. The energy and anticipation in a room just before a band comes on is electric. The difference between a great gig and an “Epic Gig” is marginal but in my opinion, the venue, sound system, and people form an essential combination to reach “Epic Proportions”.
I was a bit cynical about the virtual gig concept. How can it possibly be the same?
No people, a tinny sound, and I’m in my front room!
Support with playlists
Then Chris Martin partnered with Global Citizen. Seeing the performance in a stripped back and relatively unproduced manner reminded me just how good Coldplay is. It even made the hairs stand up on the back of my neck.
So much for no energy! Those tunes touched me, and the atmosphere came from the situation we all find ourselves in.
A few days later I decided to create a playlist ‘Isolation Station’ for my team- just a few songs and a little irony to put a smile on their faces.
Finally, one last virtual music event that really reset my perception that I needed to be in the venue, surrounded by like-minded souls was the Hacienda House Party, a live dance music event based around some of the original superstar DJ’s of the Hacienda in Manchester, England. This event provided my family with a backing music soundtrack for a lovely sunny Saturday. It was brilliantly produced and when pumped through the home sound system, it sounded awesome! Boom, we were raving at home.
Together at home
And whilst I’m waxing lyrical about virtual music events, check out the links below that caught my eye- irony and comedy in musical form.
Reworking of a great anthem following a tweet by a fan to a UK radio station
Check out Charlie Watts drum kit! I’d love to know the story behind this. Taken from the Global Citizen gig at the weekend which Cisco sponsored.
As the Chilli Peppers once sang “Music the great communicator.”
Live From Home weekly livestream
At the other end of the spectrum Cisco has done a good job of using Webex to showcase performing artists of all practices during the weekly series, Live From Home. Presented by AppDynamics and Cisco, Live From Home is using Cisco technology to directly benefit the performers and to provide top-notch entertainment for the public. They are also fundraising for art charities in need. My favourite was ‘Indie Night’. It certainly inspired me to pick up my guitar and start dusting off the old campfire favourites!
We all get so much from the arts which we can often take for granted. Streaming lets us listen to what we want, where we want, whenever we want, and whilst that is a good thing, it’s live music that now really keeps artists afloat. It’s not just for the mega bands touring the world on private jets, but more importantly it’s for the bands and musicians playing at bars and small venues, who are completely shut down for now.
In the clear
So, when all this is over and we can actually go to a venue with a sticky floor and a musty smell, let’s go show our support and help the next Coldplay or Billie Eilish breakthrough.
You can do that on May 5th during the Live from Home event on Cisco’s Virtual Experience Hub for the public.
To conclude, my perceptions were proven wrong….virtual music can move me and bring entertainment to the masses. Music plays such a huge part in all our lives, whether you play it, write it or just hum along because you don’t know the words, it’ll put a smile on your face or a tear in your eye. Right now, the power music has is remarkable and can help us all get through this together.
Mar 02, 2020 — Sri Srinivasan, SVP and GM, Team Collaboration Group at Cisco
Feb 07, 2020 — Webex Team
Dec 17, 2019 — Webex Team
Dec 13, 2019 — Jillian Zimmerman
Nov 18, 2019 — Jillian Zimmerman
Nov 04, 2019 — Webex Team
Oct 30, 2019 — Webex Team
Oct 10, 2019 — Webex Team
Oct 07, 2019 — Rai Johnson
Sep 03, 2019 — Connie Tang
Aug 21, 2019 — Kacy Kizer
Aug 01, 2019 — Connie Tang
Jun 27, 2019 — Mark Miller
May 30, 2019 — Deepa Mahendraker
May 16, 2019 — Juan Gallardo
Apr 02, 2019 — Mandy Yeung
May 18, 2020 — Jillian Zimmerman