Let’s face it, branding is important. Why? Because the brand of your company is in lock-step with how customers, and anyone from the outside looking in perceives the business you do. This perception comes from the visuals you choose, the messaging you provide, and every detail down to your fonts and color choices. These branding decisions are made carefully and consciously, showing your customers (and potential customers) what you care about. The small details matter. So, why is branding your video conferencing equipment important? Because again, the small details matter. First, let’s show you what this looks like. 
Your corporate identity… Everywhere The more people see your brand and associate it with trust, the stronger it will become. Adding your corporate identity to technology devices that reside within your organization creates more opportunities for customers/partners to see and recognize your brand. Slowly, trust can build, just by a simple placement of a logo or image. Now, you’re wondering … How can I do this? To give administrators a way to achieve this, we implemented the ability to place a logo in the bottom righthand corner of your collaboration device screen. In addition, for both the awake and the “half-wake” states, we’ve enabled a touch interface that allows admins to upload a Full HD background which replaces our default “half-wake” background. We have also recently made it easier to apply branding to all of your cloud registered RoomOS devices within Webex Control Hub. Previously to set branding on devices, an administrator would be required to log into the advanced settings of each device to upload and apply each logo and image. We listened to you, our customers, and took your feedback to heart. Gone are the days of extensive processes that don’t scale beyond a few systems. To make adding branding to multiple systems easier, we added a new global setting within Webex Control Hub. This setting gives device admins access to more control in how they apply branding across all their RoomOS devices in their organization. Now, when an administrator provisions a new device, it will automatically fetch the branding images and apply them! Within the settings menu, administrators now have three values that they can select:
Your corporate identity… Everywhere The more people see your brand and associate it with trust, the stronger it will become. Adding your corporate identity to technology devices that reside within your organization creates more opportunities for customers/partners to see and recognize your brand. Slowly, trust can build, just by a simple placement of a logo or image. Now, you’re wondering … How can I do this? To give administrators a way to achieve this, we implemented the ability to place a logo in the bottom righthand corner of your collaboration device screen. In addition, for both the awake and the “half-wake” states, we’ve enabled a touch interface that allows admins to upload a Full HD background which replaces our default “half-wake” background. We have also recently made it easier to apply branding to all of your cloud registered RoomOS devices within Webex Control Hub. Previously to set branding on devices, an administrator would be required to log into the advanced settings of each device to upload and apply each logo and image. We listened to you, our customers, and took your feedback to heart. Gone are the days of extensive processes that don’t scale beyond a few systems. To make adding branding to multiple systems easier, we added a new global setting within Webex Control Hub. This setting gives device admins access to more control in how they apply branding across all their RoomOS devices in their organization. Now, when an administrator provisions a new device, it will automatically fetch the branding images and apply them! Within the settings menu, administrators now have three values that they can select:- Allow all devices to be edited individually in Advanced Settings
- Use the Cisco default visuals on all devices
- Upload your company’s brand visuals for all devices
About The Author
Richard Bayes Product Manager Cisco
Richard is a Product Manager for Webex Devices based out of Oslo Norway.
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