Cisco Named a Leader in IDC MarketScape: Worldwide Enterprise Videoconferencing 2020 Vendor Assessment

Why Cisco is a Leader in the 2020 IDC MarketScape

For the fifth consecutive year, Cisco has been identified as a leader in the IDC MarketScape! We are extremely proud to receive this recognition and while we strive to achieve for the benefit of our customers, it always feels good to be recognized for our hard work, especially in a crowded market among notable competitors. Cisco’s continued standing as a Leader in the 2020 IDC MarketScape Worldwide Enterprise Videoconferencing report is a strong indicator that customers continue to believe in the Webex vision and strategy. As the IDC MarketScape report points out, our “focus on enterprise-grade security, scale, and management functionality are selling points for customers.”

IDC MarketScape studies companies’ recent paths, investigate where they think the company is going, connects with the company’s customers, and comes up with a positioning based on these parameters.

Our Approach to Collaboration

I see our position as a leader in this year’s IDC MarketScape as a validation of our approach to collaboration: We believe in tools that are easy to use and let users be productive from anywhere; that is integrated with the workflow and decision-making process; that have security built-in, not bolted on; and are inherently flexible, manageable and adaptable for scale and innovation. And for many of our customers, the best part is you can get it all from one place.

“Cisco’s one-stop vendor approach and broad portfolio of video collaboration solutions and endpoints that are integrated with its extensive UC&C portfolio can be key benefits for customers, whether you are a small, a midsize, or an enterprise organization,” said Rich Costello, IDC analyst. “This can be even more beneficial especially if you already have an existing investment in Cisco networking infrastructure or leveraging cloud-based services.”

MarketScape Vendor Analysis

We work hard here at Cisco to give customers the tools they need to be successful. Whether you are working from the Cloud, from an on-premise device, from your mobile, desktop, or tablet, we want to ensure that we’re providing you with the products and experiences you need.

Let me tell you more about why Cisco continues to be recognized as a leader by the IDC MarketScape and other industry watchers.

IDC MarketScape graph with Cisco shown at the top

SOURCE: IDC MarketScape: Worldwide Enterprise Videoconferencing 2020 Vendor Assessment, by Rich Costello, July 2020, IDC Doc# US46691620.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market, and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. The vendor market share is represented by the size of the icons.

Making the Workplace Experience Better

We understand that the tools you use every day need to make your life easier, not harder. Webex combines calling, meetings, messages, and devices into one single unified experience, so you can work better, faster, smarter. While you are scheduled for back to back video meetings from home, you can see who is already waiting for you in the next meeting, and if you are running late, just send a message in your Team space to let them know while they wait in the security lobby, or attach a file from your Enterprise Content Management system for them to review in the meantime. And if you have a few extra minutes before the next meeting, you can video call a colleague for a quick discussion with a single click. The ease of use of Webex makes connecting and collaboration simple and frictionless. It combines both hardware and software to fit today’s workstyles, workflows, and workspaces. Our unified platform provides all the collaboration tools needed – with just one, modern, unified application.

Our Customer’s Needs are our Top Priority – Simple Buying Model

This is an unprecedented era, where remote working collaboration tools — video conferencing, devices, phones, headsets — have become the lifeblood for businesses to stay connected and productive. That is why we have formulated a simple purchasing model.

HaaS: offers industry-leading collaboration endpoints with a more affordable payment plan and a better user experience through our Webex® unified platform. Set up your remote office with devices such as the DeskPro.

Flex plan: use Cisco collaboration tools with one simple subscription-based offer. It helps with transitions to the cloud, and investment protection, by including cloud, premises, hosted, and hybrid deployments, with the flexibility to use them all.

You have an easy way to access the tools you need. Our repeat recognition as a Leader means that we’ve demonstrated a seamless, intelligent portfolio for every type of workspace that meets market demand. Remote work is the new normal way to work and the Cisco Webex portfolio was purposefully designed to make interacting and collaborating with your teams effortless.

Increase Market Coverage

Our team has a focus on making Webex available to companies of all sizes.

The IDC MarketScape also notes that our recent acquisition and integration of BroadSoft has expanded our global carrier partnerships with a large base of cloud calling users who can now “create a compelling calling and meetings bundle with an integrated experience”. I am proud to say that we are a leader in cloud calling – with over 30M users served through our cloud calling platforms by over 400 carriers worldwide. We are working diligently with our partners to bring the complete Webex collaboration experience to all these cloud calling customers.

The Cisco Webex platform is dedicated to serving our customers with the best meeting experience. We are very pleased with once again being recognized as a leader in this report. You can read the IDC MarketScape excerpt here to get a deeper look into why Cisco was named a leader among competitive solutions.