As we gear up for Cisco Live Amsterdam 2026, the excitement is building around the latest advancements in Webex and Cisco Collaboration technologies. Cisco Live Amsterdam promises to be an inspiring hub for discovering how AI and collaboration technology are reshaping the future of work and customer engagement.
To honor this event, we’re shining a spotlight on pioneering Cisco customers in Europe who are leading the charge in AI-driven collaboration enhancements, both transforming how organizations communicate internally and how they deliver exceptional customer experiences.
Maersk Modernizes Global Customer Service with Webex Contact Center
Maersk, a global logistics powerhouse, transformed its customer service by moving from a costly, on-premises phone system to the cloud-based Webex Contact Center. This shift enabled 15,000 agents across 120 countries to work more efficiently, saving the company $10 million in upgrade costs. With enhanced real-time data and automated workflows, supervisors gained better oversight and agents could deliver faster, more personalized support. Maersk also uses Webex Connect for seamless SMS communication with truck drivers, and is planning to harness Webex’s AI features—like call reason analytics and conversational AI agents—to further boost efficiency and customer experience worldwide. See the full customer story.
TripAdvisor Transforms Global Collaboration and Workplace Experience with Cisco
TripAdvisor, the world’s leading travel guidance platform, has elevated its workplace experience by embracing Webex solutions. By consolidating fragmented technology and costly legacy systems onto a unified Webex platform, the company seamlessly integrated with Google Workspace, streamlining collaboration for teams across the globe. The adoption of Webex Calling, Cisco Boards, and IoT sensors has provided real-time insights for optimizing office spaces, driving sustainability, and simplifying IT management—all while reducing operational costs. This transformative approach has empowered TripAdvisor to foster creativity and collaboration in flexible work environments, with an ambitious global rollout of the Webex Suite on the horizon. Learn more about how Tripadvisor transformed its global offices into future-proofed workplaces with Cisco collaboration and networking solutions.
The National Trust Bridges Heritage and Innovation with Webex for Sustainable Collaboration
The National Trust UK, Europe’s largest conservation charity, is embracing innovation by deploying the Webex Suite to connect staff across 500+ historic sites. By rolling out thousands of licenses for Meetings, Messaging, Calling, and Events, they’ve enabled seamless collaboration for a highly mobile workforce and improved communication at 250 locations. With 90% of meetings now held on Cisco collaboration devices and over 29,000 hours logged last year, the Trust has enhanced efficiency and reduced energy consumption, thanks to features like noise suppression and energy-efficient Webex Calling. This forward-thinking move not only supports sustainability goals but also boosts inclusivity and positions the National Trust as a pioneer in modern heritage management.
Booking.com Boosts Hybrid Collaboration with Webex
Online travel booking platform Booking.com has transformed its global hybrid workplace by solving the common frustrations of fragmented meeting experiences with an innovative Webex-powered solution. They created “Easy VC” (EZVC), a smart QR-code system built on Webex’s APIs and RoomOS, enabling users to start meetings instantly from any video-enabled space with just one tap. This clever tool connects not only Webex but also Zoom, Google Meet, and Microsoft Teams calls, turning previously underused and non-bookable rooms into dynamic collaboration hubs. The impact has been impressive: over 1,200 ad-hoc meetings launched in the first eight weeks and a 35% drop in IT support tickets related to meeting room connectivity. With 94% of users rating EZVC as easy or very easy to use, Booking.com has unlocked faster, smarter, and more inclusive teamwork, showcasing Webex as the foundation for a truly responsive workplace.
Deutsche Telekom’s Webex-Powered Collaboration Overhaul
Deutsche Telekom, Europe’s largest telecommunications provider, has transformed its global collaboration by replacing its legacy contact center with Webex Contact Center, expanding agent capacity from 2,500 to 3,500 and increasing customer hotline numbers from 1,850 to 4,900 before going live. This transition led to a 150% increase in usage and over 30% cost savings. The company also migrated from on-premises calling to Webex Calling, enhanced office environments with Cisco Devices, and adopted AI-driven features like meeting summaries, real-time translation, and messaging bots. Integration of Control Hub and ThousandEyes ensured seamless analytics and facilities management, making hybrid work more efficient and engaging.
DB SCHENKER Boosts Agility with Webex Contact Center and AI
Global transport and logistics company DB SCHENKER (now DSV) has significantly enhanced its operational agility by migrating to Webex Contact Center, a cloud-based solution with AI features to streamline workflows and improve customer service. By integrating AI-powered virtual agents and self-service features, DB SCHENKER can automate repetitive tasks, provide customers with 24/7 support, and deliver more personalized experiences across multiple channels. This transition enables agents to focus on higher-value activities while giving the company greater flexibility and scalability as it grows. With Webex Contact Center, DB SCHENKER is well-positioned for continued innovation and responsive, efficient support for its global customer base. See the full customer story.
BBVA Powers Hybrid Work with Cisco Webex and AI
Global financial services company BBVA has transformed its global operations by embracing Webex solutions and devices to support a flexible, hybrid work culture. Leveraging AI-powered features—such as intelligent camera framing and automatic noise suppression—BBVA has created seamless, productive meeting experiences for both in-office and remote employees. With analytics from Cisco Spaces, the company optimizes room usage and environmental controls, improving both efficiency and employee comfort. These innovations have enabled BBVA to standardize collaboration technology worldwide, delivering consistent, user-friendly workspaces and driving agility across its organization. See the full customer story.
Orange Business Accelerates Digital Transformation with Webex Cloud and AI
Orange Business, a network and digital integrator company, has seamlessly transitioned from on-premise systems to the cloud with Webex, accelerating its digital transformation for both employees and customers. By integrating Webex Calling, Webex Meetings, and Webex Contact Center, Orange Business has achieved greater scalability, agility, and a more responsive customer experience. The company leverage Webex’s AI-powered features, such as automated support and AI Agents, to streamline communication and automate routine tasks, further enhancing efficiency. With centralized management through Webex Control Hub, Orange Business is positioned for continued growth and innovation in the digital era. See the full customer story.
Advania Norway Elevates Customer Support with Webex Contact Center and AI
Managed IT services provider Advania Norway transformed its customer support by adopting Webex Contact Center, integrating AI-powered routing and automation to deliver faster, more accurate service. The transition eliminated manual call transfers, improved agent productivity, and enabled seamless collaboration across platforms like ServiceNow and Microsoft Teams. Real-time analytics and customizable reporting tools now empower supervisors to better coach teams and enhance customer experiences. Looking ahead, Advania Norway plans to leverage advanced AI features, such as AI Agent and AI Assistant, to further automate and personalize interactions for both employees and customers. See the full customer story.
Bolton NHS Foundation Trust Boosts Patient Engagement with Webex CPaaS
Bolton NHS Foundation Trust, a hospital and community healthcare provider, transformed patient communications by deploying Webex Connect, including SMS and voice appointment reminders, to increase engagement and reduce missed appointments. By offering interactive messaging for confirmations, cancellations, and rebooking, the Trust saved valuable administrative resources and ensured more inclusive outreach for all patients. The instant messaging feature allowed for bulk updates—such as clinic cancellations or vaccination invitations—while a full audit trail gave staff clear visibility into patient correspondence. As a result, the Trust saw a 22% reduction in missed appointments and the potential to reuse 3,000 clinic slots, addressing capacity challenges and improving operational efficiency. See the full customer story.
Iberdrola Sees 20% Cost Reduction with Cisco Collaboration Devices
Iberdrola, a global leader in renewable energy, upgraded its meeting spaces by deploying cloud based Webex Meetings and Cisco collaboration devices, streamlining collaboration and improving reliability. Over 800 rooms now feature easy-to-use technology that integrates with Microsoft Teams, simplifying IT operations and reducing infrastructure needs. This move cut video conferencing costs by 20% and lowered travel requirements, boosting both efficiency and sustainability. As a result, Iberdrola’s employees now enjoy a more seamless and productive meeting experience worldwide. See the full customer story.
Amplifon Foundation Boosts Nursing Home Well-Being by 40% with Cisco Collaboration
The Amplifon Foundation, a nonprofit organization dedicated to enhancing elderly social connections, is transforming life in nursing homes by introducing Webex-powered Cisco collaboration devices, making it easy for residents to connect with loved ones and enjoy activities like yoga and art therapy. This simple technology helps break down barriers of isolation and technology use, fostering a stronger sense of community. Residents experienced a 40% boost in well-being, and staff reported increased motivation. Now serving over 250 facilities worldwide, the initiative continues to promote inclusion and enrich daily life. See the full customer story.
Embracing AI-Driven Collaboration for the Future of Work
As AI-driven collaboration continues to reshape the global landscape, industry leaders like Maersk, TripAdvisor, the National Trust UK, Booking.com, Deutsche Telekom, DB Schenker, BBVA, Orange Business, Advania Norway, Bolton NHS Foundation Trust, Iberdrola, and The Amplifon Foundation are setting powerful examples of digital excellence. By embracing Webex’s cloud-based solutions and AI-powered tools, these pioneers have modernized customer service, unified fragmented platforms, and optimized workplace experiences to drive both productivity and sustainability.
Their collective success demonstrates how the strategic adoption of AI and collaboration technology goes beyond simple cost savings—it fosters more engaging, inclusive, and flexible environments for both employees and customers. Together, these transformations highlight the future of work and engagement, underscoring the critical role of AI-enabled collaboration in empowering organizations to thrive and remain agile in a rapidly evolving digital world.
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