We are incredibly excited to officially announce Webex by Cisco is now the official collaboration technology partner of the PGA of Australia and the WPGA Tour of Australasia! The multi-year partnership with Webex by Cisco will enhance experiences for golf fans and strengthen industry collaboration. Webex technology will connect players year-round with mentors, media, fans and family, bringing them closer to the action no matter what part of world they live or work. As part of this new partnership, Webex also becomes a Premier Partner of the PGA of Australia, and partner of the WPGA Tour.
Learn more about how the PGA and Webex is powering inclusive hybrid sport here.
The Webex Suite and devices will be integrated across the PGA of Australia and WPGA Tour, will drive better collaboration for their staff, members and stakeholders. This integration and partnership enable hybrid work across the day-to-day operations of the PGA of Australia and extends to the hybrid sport environment, including the PGA Tour of Australasia and WPGA Tour, bridging in-person interactions with digital connections to deliver a truly blended experience.
Together, the PGA of Australia, WPGA Tour and Webex are committed to advancing inclusivity in sport, using innovation and technology to grow the game, and inspire the next generation of golf fans and players.
The Webex technology integration will also support the growth of women’s golf through networking and development sessions and the relaunching of its current education program to an expanded virtual program, allowing the PGA of Australia to increase its reach across the community.
“The partnership with Webex provides technology that assists the PGA of Australia to connect and collaborate with our members, staff and the wider golfing community,” said Michael McDonald, Commercial Director of the PGA of Australia. “This collaboration has never been more important than this current moment in time and is pivotal to continue the growth our sport has seen over the last two years.
McDonald added: “The PGA of Australia stage, promote, or administer over 400 tournaments annually across Australia, from Mandurah to Mackay. Webex technology is a game-changer for our organisation as it will assist to overcome the geographical challenges that we face in today’s world and allow us to deliver innovative experiences for our fans. We are thrilled to expand our partnership and excited to see the continued benefits this world-class technology is delivering to the PGA of Australia in this new era of hybrid work and sports.”
Together with the PGA of Australia and WPGA Tour, we’re able to redefine what’s possible when the world of sport and technology play together, creating immersive hybrid experiences that bring fans and partners unparalleled access to game. Webex continues to be committed to our promise of advancing inclusivity and growth of the sport across the region. The Webex team couldn’t be more excited about the endless opportunities that this presents for years to come.
As part of this expansive partnership, The Players Series, a world-first tournament concept launched by the PGA of Australia and WPGA Tour earlier this year, will become The Webex Players Series. The Series, which sees women and men compete in the same field for the same prize purse, will continue to celebrate inclusivity within golf and provide enriching experiences and opportunities for PGA and WPGA Tour Members to further mentor up-and-coming professionals and amateurs.
CEO of the WPGA Tour Karen Lunn noted that the Webex technology will improve how the peak golf bodies prepare golf’s rising stars ahead of a professional career on tour.
“This partnership with Webex provides a long-term commitment to inclusivity in golf and the growth of the professional game in Australia,” Lunn said. “This was evident earlier this year when Webex technology was implemented into The Players Series and allowed our local players the opportunity to connect and gain insights from players across the globe. We are excited to grow the inclusiveness of our sport further with Webex by our side.”
We look forward to a great partnership with the PGA of Australia and WPGA and supporting their rising stars on to greater success!
CMO & VP, Webex/Collaboration
To find how PGA of Australia and WPGA have integrated Webex to power up their sport, watch this use case.