Posts by Category

White Paper- Online Meeting and Video Conferencing Tools Offer a World of Opportunity for Sellers
Whitepaper: Online Meeting and Video Conferencing Tools Offer a World of Opportunity for Sellers

Sales professionals know that nothing is more effective than meeting in-person to explain the benefits of a product or service. But traveling to meet a prospect isn’t always an option.

Read more
Three Ways to Create Better Collaboration for Global Teams
Three Ways to Create Better Collaboration for Global Teams

In the year 2000, when I was working at a start-up here in Silicon Valley, there were 15 of us, all co-located in the same space. And we were from all over the world. In those days, everyone had to move to the same geography in order to work together. Sometimes that made it difficult to hire the best people – if a candidate couldn’t or wouldn’t move, we had to pass and hire the next best person.

Read more
The Modern Marketer’s Online Meeting Primer
The Modern Marketer’s Online Meeting Primer

If you work in marketing, you probably ask yourself the same question over and over again. What can I do to break through the digital noise to get my brand noticed? In a world that’s overloaded with content, many marketers are turning to online meetings as a new way to grab attention, turn leads into sales and create revenue.

Read more
Gain a Competitive Edge with Online Meetings and Video Conferencing_1400x700
Gain a Competitive Edge with Online Meetings and Video Conferencing

Working for an established company often comes with a sense of security. But if you’re paying attention to the business environment, you know that nimble up-and-comers are disrupting industries at every turn. Stability can quickly erode if your team can’t innovative fast enough. So, how can established businesses step up their agility and maintain a competitive edge?

Read more
CureSeq Finds its Online Meeting Cure
CureSeq Finds its Online Meeting Cure

For most of us, miscommunication can be a nuisance. For CureSeq, it can mean serious consequences for the medical teams the business serves.

A California-based company, CureSeq provides solutions that help identify cancer and other disease-causing mutations. With a commitment to a three-day turnaround on test results for global clients and prospects, their team depends heavily on online meetings to communicate quickly. After trying several video conferencing services, CureSeq leaders were unsatisfied with the options. They wanted a stable, reliable platform that would support meetings with attendees from all over the globe while maximizing their smaller staff and budget.

Read more
The Content Fatigue Early Warning Test
The Content Fatigue Early Warning Test

Marketers beware. Content fatigue is a phenomenon causing customers to tune out from the deluge of content in their inboxes, Twitter feeds, and everywhere else online.

The bad news is that your customers and prospects are at risk of ignoring messages about your brand and products as more marketing content floods the web. The good news? It’s not too late to take action and avoid the negative impact of content fatigue.

Read more
5 Ways to Boost Marketing ROI with Online Meetings
5 Ways to Boost Marketing ROI with Online Meetings

You may be wondering, how can online meetings help my business even further? We can answer that for you. Top marketers are using online meetings to boost ROI for their business-focused activities. They’re generating better leads through webinars and online events, and improving their relationships with their customers and partners. Online meetings hold the potential to help marketers reach their revenue goals and drive real business outcomes.

Read more
12 Steps To a Wildly Successful Webinar
12 Steps To a Wildly Successful Webinar

Online events – like webinars – are extremely popular and effective tools for B2B marketers. The Content Marketing Institute and Marketing Profs found that nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics around.

Read more
20 Ways Online Meetings Are Changing the Face of Business
20 Ways Online Meetings Are Changing the Face of Business

What thoughts come to mind when you think of meetings? Commuting to the office in heavy traffic or driving to the airport to catch a flight to meet with your team in-person?

IDG recently asked industry leaders, and it turns out that online meetings are overwhelmingly popular because it saves them time. They found that voice-only calls can rob leaders of the ability to read body language or put a face to the voices on the phone. And in-person meetings can create undesirable travel costs and logistical nightmares.

Read more
Making the Connection: How Top Sellers Leverage Web Conferencing to Win
Making the Connection: How Top Sellers Leverage Web Conferencing to Win

Better, faster and more effective connections are something that every B2B sales professional wants to speed up the sales cycle. Especially as they face doing more in less time while still needing to hit their quotas. To do this, more sales professionals have made video-enabled conferencing solutions a core part of their sales toolkit.

Read more
Selling Tools Of The Trade What Are The Must-Haves
Selling Tools Of The Trade: What Are The Must-Haves?

In sales, charisma and a high-wattage smile can never steer you wrong. However, modern sales pros know that understanding customer business challenges – and effectively mapping product offerings that solve them – are the best trade “secrets.”

Read more
How to Stay Productive using WebEx
How to Stay Productive using WebEx

Most days, I spring out of bed, ready to greet the world. There’s nothing better than crossing items off my to-do list and the sense of satisfaction that comes along with it.

But, some days get the best of me. If I’m not prepared, I can find myself at the end of a long day wondering where all of my time went.

Read more
WEBINAR How to Tell Visual Stories Virtually
WEBINAR: How to Tell Visual Stories Virtually

Here’s an interesting stat: people remember only 10% of what they hear, but 65% of what they see. It might seem like a good tidbit for your next trivia night, but it’s a fact business communicators would be wise to remember. Why? Because using visuals in the right way is essential to telling a compelling story and drawing an audience in.

Read more