The Rise of Employee Experience

For a long time organizations around the world have been investing in employee engagement. Today this has become the equivalent of short term perks like free food and working from home on Friday’s, basically a Band-Aid solution that manipulates employees into temporary happiness. Unfortunately, this yields little impact for the organizations and has minimal impact on the employees. This is why investment in employee engagement programs is at an all time high why the scores are at an all-time low.

In a recent webinar with WebEx, The Experiential Organization, I talked about trends behind employee experience and how leading organizations are creating new business value by engaging their workforce. If you missed it, watch the replay here to learn what it means for your business.

Read more
executive presentations
WEBINAR: Connect with Executives through Story

When you have the opportunity to present your next big idea to an influential executive, the thought of the meeting itself can be nerve-wracking enough. But when you factor in the limited time these decision-makers have, sharing your ideas in a quick, informative and engaging manner becomes even more critical.

Are you ready?

Take your presentation skills to the next level by joining Janine Kurnoff for an enlightening webinar, “Connect with Executives through Story”. Founder of The Presentation Company, Janine is the go-to expert when it comes to training professionals to communicate their ideas, visually and virtually.

Read more
WEBINAR: Enabling the Changing Workforce: New Ways to Work Smarter

We’ve long known that effective collaboration is key to success for every business – and SMBs are no exception. But a perfect storm of influences is quickly changing the workplace and how we collaborate. From shifting demographics, expectations and attitudes around how to get work done to a dizzying array of new tools and technologies, some business owners are stumped over how to make collaboration work for their business.

Read more
Whitepaper: Online Meeting and Video Conferencing Tools Offer a World of Opportunity for Sellers

Sales professionals know that nothing is more effective than meeting in-person to explain the benefits of a product or service. But traveling to meet a prospect isn’t always an option.

Read more
The Modern Marketer’s Online Meeting Primer

If you work in marketing, you probably ask yourself the same question over and over again. What can I do to break through the digital noise to get my brand noticed? In a world that’s overloaded with content, many marketers are turning to online meetings as a new way to grab attention, turn leads into sales and create revenue.

Read more
Gain a Competitive Edge with Online Meetings and Video Conferencing

Working for an established company often comes with a sense of security. But if you’re paying attention to the business environment, you know that nimble up-and-comers are disrupting industries at every turn. Stability can quickly erode if your team can’t innovative fast enough. So, how can established businesses step up their agility and maintain a competitive edge?

Read more
The Content Fatigue Early Warning Test

Marketers beware. Content fatigue is a phenomenon causing customers to tune out from the deluge of content in their inboxes, Twitter feeds, and everywhere else online.

The bad news is that your customers and prospects are at risk of ignoring messages about your brand and products as more marketing content floods the web. The good news? It’s not too late to take action and avoid the negative impact of content fatigue.

Read more
5 Ways to Boost Marketing ROI with Online Meetings

You may be wondering, how can online meetings help my business even further? We can answer that for you. Top marketers are using online meetings to boost ROI for their business-focused activities. They’re generating better leads through webinars and online events, and improving their relationships with their customers and partners. Online meetings hold the potential to help marketers reach their revenue goals and drive real business outcomes.

Read more
12 Steps To a Wildly Successful Webinar

Online events – like webinars – are extremely popular and effective tools for B2B marketers. The Content Marketing Institute and Marketing Profs found that nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics around.

Read more
Making the Connection: How Top Sellers Leverage Web Conferencing to Win

Better, faster and more effective connections are something that every B2B sales professional wants to speed up the sales cycle. Especially as they face doing more in less time while still needing to hit their quotas. To do this, more sales professionals have made video-enabled conferencing solutions a core part of their sales toolkit.

Read more
WEBINAR: How to Tell Visual Stories Virtually

Here’s an interesting stat: people remember only 10% of what they hear, but 65% of what they see. It might seem like a good tidbit for your next trivia night, but it’s a fact business communicators would be wise to remember. Why? Because using visuals in the right way is essential to telling a compelling story and drawing an audience in.

Read more
Three Successful Webinar Formats

Webinars are a great way to reach a large group of people all at the same time. And webinars are known for converting leads to sales—at a rate of 17.8% in a study conducted by Implisit.

A successful webinar keeps the audience engaged, and that depends not just on the information presented, but on the way in which it’s presented. Try one of these formats for a successful webinar.

Read more
Identify the Content Fatigue Symptoms. Then Get the Cure.

You know how content fatigue feels. Your inbox is inundated. You can’t keep up with all the likes and tweets from your social networks.

What are the symptoms of content fatigue in your marketing? Find the cure with our newest infographic, “The Cure for Content Fatigue: Online Events.”

Read more